Events and Marketing Manager
Teddy Morse's Cowboy Harley - Davidson of Austin · Austin, TX, US
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About the Role
Accelerate your career with Ed Morse Automotive Group! With 80+ years of industry experience, we provide excellent service to our customers and team members. Our expanding automotive group spans across FL, TX, OK, MO, MT, IL, IA, CO, and AZ with over 60 + locations, representing 40+ automotive, powersports, and motorcycle brands. Join a family-oriented company that values personal and professional growth. We are currently seeking a Events and Marketing Manager to join our Ed Morse team.
Responsibilities
- Organize community events for the dealership, such as fashion shows, open houses, motorcycle rides, and charity events.
- Responsible for routine updates of the marketing plan.
- Conduct market research activities and analysis and establishes data management to improve the dealership’s marketing efforts.
- Coordinate the development and implementation of the dealership’s marketing, advertising, and public relations activities.
- Develop and manage annual marketing budgets, regularly monitors expenditures, and prepares summary assessments and reports.
- Monitor and analyze marketing promotion results to determine effectiveness of each promotion campaign.
- Attend training sessions to keep current with marketing techniques.
- Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales, maintain customer relationship, and ensure customer satisfaction.
- Develop monthly and annual objectives for the departments in collaboration with Dealer Principal and General Manager(s).
- Maintain budgeted revenue and expense objectives for all dealership locations.
- Develop promotional campaigns in collaboration with Dealer Directors.
- Attend training sessions to keep current with marketing department practices/techniques.
- Set policies and procedures for marketing departments.
- Ensure appropriate training is provided to marketing employees (seminars, workshops, etc.).
- Perform other duties in the Dealership as needed.
Requirements
- 5+ years’ marketing experience.
- Automotive/Motorcyle Marketing experience preferred.
- Knowledge and experience with Harley-Davidson products sold by the dealership.
- Treat all employees and customers fairly, courteously, and with dignity.
- Model superior customer service behavior for all personnel by maintaining positive relationships with customers, employees GM and owner(s).
- Be prompt and available for flexible scheduling.
- Be honest and fair in all business dealings.
- Demonstrate an interest in growing the business.
- Focus on quality.
- Immediately alert General Manager to mistakes or irregularities.
- Normally indoors, however, some outdoor work is required during open houses or other events.
Experience Level
- 5+ years’ marketing experience
Benefits
- 401K with a 25% match up to 6% of your contribution
- Competitive Health Benefits including: Medical, Dental, Vision, and Telemedicine
- Supplemental Insurance options, Life Insurance, Short Team Disability & Long-Term Disability
- Employee Assistance Program-Short-term counseling on all aspects of life!
- Paid Training and Business travel
- Ongoing Education
- Vacation Pay and Sick Pay
- Six Paid Holidays each calendar year
- Fantastic Employee Purchase Program! – Discounts on vehicles, parts & service
- Employee Referral Program- Get rewarded for working with friends!
- Opportunities in multiple states with over 40+ brands and growing!
- Uncapped Earning Potential
About the Company
- Accelerate your career with Ed Morse Automotive Group! With 80+ years of industry experience, we provide excellent service to our customers and team members.
- Our expanding automotive group spans across FL, TX, OK, MO, MT, IL, IA, CO, and AZ with over 60 + locations, representing 40+ automotive, powersports, and motorcycle brands.
- Join a family-oriented company that values personal and professional growth.
Equal Opportunity
- Equal Opportunity Employer