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About the Role
As a Product Marketing Intern, you will be responsible for ensuring our features reach the right target audience, covering positioning, channels, and measurement. You will work closely with Product, Marketing, and Design teams to engage our customers on their journey with our financial app for families.
Responsibilities
- Plan campaigns for feature launches and make the concrete benefits tangible for our target audiences.
- Develop positioning for new features and translate it into communication across website, in-app, and CRM.
- Manage in-app community management and give our channels a distinct identity.
- Create content for our features, such as in-app stories or contests, including editorial plans and formats.
- Evaluate participation and impact, and develop channels based on data.
- Coordinate with existing teams and set the right accents to ensure campaigns, segments, and timing align.
- Measure results, make them transparent, and decide what to prioritize next.
Requirements
- Willingness to take responsibility for own topics and actively contribute.
- Curiosity to gain insight into various topics and understand their interconnections.
- Analytical thinking, working with hypotheses, tests, and data to derive next steps.
- Understanding of target groups (kids, teens, parents) and ability to communicate effectively with them.
- Digital affinity and desire to develop digital products and channels.
- First practical experience through internships or working student positions in Marketing, Product, or Growth.
- Proficient German and English language skills.
- Residence in Berlin or willingness to be on-site regularly.
Skills
- Product Marketing
- Campaign Planning
- Feature Positioning
- Communication Strategy
- In-App Community Management
- Content Creation
- Editorial Planning
- Data Analysis
- Cross-functional Collaboration
- Performance Measurement
Location
- Berlin
Work Type
- Hybrid
- On-site
Experience Level
- Intern
Benefits
- Steep learning curve at the intersection of product, marketing, and growth.
- Direct responsibility for own channels and feature launches from day one.
- Close collaboration with product, marketing, and design teams.
- Modern, vibrant office in the heart of Berlin Mitte with excellent transport links.
- Fully equipped kitchen with free drinks, breakfast, and snacks.
- Subsidized Urban Sports Club membership.
- Beat81 studio access.
- Exclusive Bling Mobile tariff with premium mobile services and benefits.
- MacBook and high-quality equipment.
- Regular team events.
About the Company
- Bling is one of Europe's fastest-growing consumer brands, founded in Berlin in 2021.
- Our mission is to simplify daily life for families and give children the best start in their financial lives.
- We are developing the super-app for families with digital solutions for pocket money, finances, tutoring, insurance, mobile services, and more.
- Over 200,000 children and adolescents already use Bling daily for payments, saving, learning, and growing.
- We are supported by renowned investors and personalities.
- We think big and grow together with mutual empowerment, aiming to empower the young generation for the future and become the daily companion for millions of families.
Equal Opportunity
- We are committed to equal employment opportunities regardless of race, color, origin, religion, gender, nationality, sexual orientation, age, marital status, disability, or gender identity.