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About the Role

In Search Marketing, we determine if our target customers find us when actively seeking solutions, both in traditional search engines and AI assistants. SEO, SEA, and AI visibility are your responsibility, supported by a top agency. Your broad marketing knowledge will extend beyond search, shaping campaigns with the Revenue Marketing Team.

Responsibilities

You are responsible for our visibility in search, organic and paid, in AI assistants, and on comparison portals.
You develop and implement the search strategy, from keyword and content planning to optimizing Google and Microsoft Ads campaigns.
You ensure content that is found and cited by collaborating with experts and the creation team, systematically testing formats, messages, and landing pages.
You shape cross-functional campaigns, working in a team where channels collaborate, not just coexist.
You coordinate closely with Sales on target accounts and lead handover.
You manage agencies and freelancers with clear briefings and priorities, and review their results.
You consistently use AI for research, content variations, and reporting, and automate recurring processes yourself or with AI experts.
You demonstrate the impact of search: reach, leads, pipeline, and costs.

Requirements

Several years of experience in Search Marketing, ideally in B2B or SaaS, with profound SEO and SEA knowledge.
Experience with visibility in AI assistants is a plus.
Broad marketing understanding, knowing how content, search, events, sales, and CRM interact, with a feel for content suitable for a professional audience.
Analytical thinking, comfortable with KPIs and tools like HubSpot, understanding how search contributes to demand and pipeline.
Curiosity for new developments, practical application of AI tools, and a desire to automate processes.
Structured work approach and team spirit, maintaining overview during parallel tasks, sharing knowledge, and seeking feedback.
Fluent German and good English language skills.

Skills

SEO
SEA
AI visibility
Keyword planning
Content planning
Google Ads optimization
Microsoft Ads optimization
Content creation
Campaign management
Agency management
Freelancer management
AI tools
Reporting
HubSpot
KPI analysis

Location

Aachen
Berlin
Düsseldorf
Hybrid
Remote

Work Type

Full-time
Hybrid
Remote

Experience Level

Several years of experience

Benefits

Flexible working hours
Company pension plan
Mobility support (public transport ticket, car, or bike)
Urban Sports Club membership
Family support services
Home office equipment
Continuing education budget
Annual offsite events

About the Company

Organizations are often a labyrinth of processes, roles, and rules. With Ariadne, teams can navigate them! Our interactive management software makes visible who does what, how, and how everything interacts. This allows people to share knowledge more easily, coordinate faster, and document what should still apply tomorrow.
Over 2,500 organizations already work with Ariadne, from small businesses to large corporations, across all industries in the DACH region. Ariadne combines quality management, knowledge management, and everything that steers an organization into one management system – making it live, not just documented.
Behind Ariadne are over 120 colleagues in Aachen, Berlin, Düsseldorf, hybrid, and remote. Together with our customers, we continuously develop the software and our consulting services. How this collaboration looks in everyday life is best told by our team, for example on kununu.