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About the Role
In Social Marketing, you will be responsible for ensuring our target audience knows, trusts, and engages with us. You will manage organic and paid social media, working with a top agency. Your broad marketing knowledge will extend beyond social media, contributing to campaigns within the Revenue Marketing team.
Responsibilities
- Manage our social channels, both organic and paid, with a focus on LinkedIn and supplementary platforms like Meta and Reddit.
- Develop the social strategy and translate it into editorial plans and campaigns.
- Optimize paid social efforts, including audience targeting, budget management, and retargeting, systematically testing formats, creatives, messaging, and landing pages.
- Engage closely with target audiences by understanding their conversations, participating in relevant communities and discussions, and monitoring platform and algorithm changes to enhance our presence.
- Contribute to overarching campaigns, ensuring channels work collaboratively within the team.
- Coordinate closely with Sales on target accounts and lead handovers.
- Manage external agencies and freelancers through clear briefings, priorities, and performance reviews.
- Make our experts visible by advising them, developing formats with them, and collaborating on content ideas with the Creation Team.
- Consistently leverage AI for tasks such as research, content variations, and reporting, and automate recurring processes independently or with AI experts.
- Demonstrate the impact of social media efforts, including reach, leads, pipeline, and costs.
Requirements
- Several years of experience in Social Marketing, ideally in B2B or SaaS environments.
- Proficiency with LinkedIn, both organic and in the Campaign Manager.
- Experience with Meta or Reddit Ads is a plus.
- Understanding of how content, search, events, sales, and CRM interact.
- Knowledge of social media's strengths and how to create content for a professional audience that gets read, shared, and remembered.
- Proficiency with KPIs and tools like HubSpot.
- Understanding of how social media contributes to demand and pipeline generation.
- Practical application of AI tools and a desire to automate processes.
- Ability to manage multiple tasks simultaneously, such as editorial plans, campaigns, and tests.
- Willingness to share knowledge and seek feedback.
- Very good German language skills.
- Good English language skills.
Skills
- Social Marketing
- LinkedIn Organic
- LinkedIn Campaign Manager
- Meta Ads
- Reddit Ads
- Content Strategy
- Campaign Management
- Paid Social
- Audience Targeting
- Budget Management
- Retargeting
- A/B Testing
- Community Engagement
- Platform Monitoring
- Algorithm Analysis
- Cross-functional Campaign Development
- Sales Coordination
- Lead Management
- Agency Management
- Freelancer Management
- AI Tools
- Automation
- Reporting
- KPI Analysis
- HubSpot
Location
- Aachen
- Berlin
- Düsseldorf
- Hybrid
- Remote
Work Type
- Full-time
- Hybrid
- Remote
Experience Level
- Several years of experience
Benefits
- Flexible working hours
- Company pension plan
- Mobility support (public transport ticket, car, or bicycle)
- Urban Sports Club membership
- Family support services
- Continuing education budget
- Annual offsite events
About the Company
- Ariadne helps organizations navigate processes, roles, and rules with interactive management software that visualizes responsibilities and workflows, facilitating knowledge sharing, faster alignment, and documentation of future standards.
- Over 2,500 organizations, from small businesses to large corporations across the DACH region, use Ariadne.
- Ariadne integrates quality management, knowledge management, and organizational steering into a single, dynamic management system.
- The company has over 120 employees in Aachen, Berlin, and Düsseldorf, working hybrid and remotely.
- Ariadne continuously develops its software and consulting services in collaboration with its customers.