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About the Role
A B2B SaaS company serving the construction sector is seeking a Senior Product Marketing Manager to build its product marketing function. You will shape how customers across multiple markets discover, evaluate, and adopt the company's products.
Responsibilities
- Develop positioning and messaging for customer segments, buyer personas, and markets.
- Audit existing materials, establish the product marketing playbook, and build the function from the ground up.
- Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.
- Own sales enablement, including battlecards, competitive guidance, one-pagers, ROI calculators, demo scripts, and deal coaching.
- Partner with Product, Sales, Customer Success, and Marketing leaders to improve product discovery and adoption.
- Design AI-enabled workflows for competitive monitoring, customer research synthesis, content drafting, and enablement.
- Lead positioning and messaging strategy for a website rebuild.
- Turn customer interviews, win/loss data, and market signals into actionable insights and customer evidence.
- Develop customer advocates for references, case studies, and events, and advise regional marketing managers on messaging.
Requirements
- Five to eight years of B2B SaaS product marketing experience, including work with established teams and experience building a function from scratch.
- Experience owning product marketing for a SaaS business serving large organizations, with fast-paced sales cycles.
- Experience managing product marketing across multiple regions and working independently in an evolving environment.
- Background marketing to construction, property technology, or other conservative, process-heavy industries and technical or field-based buyers.
- Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI/ML tools, CRM platforms, and marketing automation.
- Authorized to work in the United States without visa sponsorship.
Location
- Remote within the United States
- Austin, Texas
Work Type
- Remote
Experience Level
- Senior
Salary/Compensations
- $130,000 to $160,000 USD annually
About the Company
- A B2B SaaS company serving the construction sector.