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About the Role

Labs is a small, dedicated team within the CEO's office responsible for Nothing's subscription products end-to-end, including software, subscription experience, and recurring revenue. The team focuses on building and proving new products before they are integrated into the wider business. This role is crucial for defining and building the acquisition system for new AI productivity products.

Responsibilities

Identify and segment professional audiences likely to pay for subscription products.
Determine audience location, switching triggers, and potential for user acquisition.
Own positioning and messaging for software products, aligning with the brand's hardware identity.
Design and implement the acquisition system, including cohort selection, invite/referral mechanics, and waitlist construction.
Build credibility through independent, third-party proof from reviewers and creators.
Manage marketing channels including community, content, creator seeding, organic, and paid acquisition.
Define and instrument top-of-funnel metrics such as qualified signups, channel CAC, referral coefficient, and invite-to-purchase rates.
Collaborate with the Product Manager on go-to-market strategies, owning all aspects up to the purchase decision.

Requirements

Typically 6+ years in growth or marketing, with a focus on built accomplishments over tenure.
Experience growing a consumer or prosumer subscription product with individual buyers.
Experience as a founding marketer, first growth hire, or founding team member in a scaling company.
Proven ability to acquire users before established channels exist, utilizing early access, community, seeding, referrals, and waitlists.
Hands-on experience in a small team environment, building own stack and maintaining high standards.
Proficiency in channel economics, including CAC by source, payback, and cohort quality.
Ability to build own dashboards for performance tracking.
Proficient in using AI for research, analysis, copy, and automation to enhance team output.
Marketing AI products to an audience that values AI integration.

Skills

Audience segmentation
Positioning and messaging
Acquisition system design
Community management
Content marketing
Creator marketing
Organic marketing
Paid acquisition
Channel economics
Data analysis
Dashboard creation
AI utilization
Subscription product growth
Go-to-market strategy

Location

London
San Francisco

Work Type

Full-time

Experience Level

6+ years

Salary/Compensations

$160,000 - $232,000

About the Company

Nothing aims to revitalize the tech industry by prioritizing design, emotion, and human creativity in its products and communications.
Founded in London in 2020, Nothing has rapidly grown into a global challenger brand.
The company is backed by prominent investors including GV (Google Ventures), EQT Ventures, and C Ventures, as well as notable individuals like Tony Fadell and Casey Neistat.
Nothing products are currently sold in over 40 markets worldwide, reaching millions of users.
The company is developing paid AI productivity software products, differentiating itself from software-only competitors by integrating hardware and subscription services.

Equal Opportunity

Nothing is an equal opportunity employer committed to inclusion, diversity, and equity.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veterans’ status, or any other characteristic protected by federal, state, or local laws.