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About the Role
Cluey Ltd is seeking a Head of Growth Marketing to own and scale acquisition across its education brands, Cluey Learning, Cluey Plus, and Code Camp. This hands-on role requires an individual who can manage channels end-to-end, focus on outcomes, and has the autonomy to test and grow effective strategies.
Responsibilities
- Own and optimize paid acquisition across paid search, paid social, paid video, Connected TV/BVOD, YouTube, and programmatic display/retargeting.
- Grow organic and discovery footprint through SEO, AEO/GEO, organic social, and app-store presence.
- Manage channel budgets, optimizing allocation against CPL, CAC, ROAS, and LTV:CAC.
- Implement a continuous testing program for creative, audiences, messaging, landing pages, and funnels.
- Own conversion rate optimization through copywriting, wireframing, and A/B testing.
- Partner with lifecycle/CRM teams to align acquisition and retention efforts.
- Build and maintain the measurement foundation, including tracking integrity, attribution, and GA4.
- Develop and refine term-by-term growth playbooks for new launches.
- Grow Cluey Plus subscriptions as a standalone product line.
- Contribute to brand-building and reach beyond direct response.
- Report results clearly to the Marketing Director and Executive team.
- Collaborate with creative, product, and the wider marketing team.
Requirements
- 5-10 years of hands-on experience in growth or performance marketing.
- Deep expertise in major paid channels and broad range across others.
- Proven track record of owning paid budgets and improving efficiency at scale.
- Strong analytical and testing skills, with data-driven decision-making.
- Solid experience with GA4 and a strong understanding of tracking and attribution.
- Strong sales copywriting, wireframing, and research skills.
- Commercial acumen, with a focus on CAC, ROAS, retention, and enrolments.
- Sound judgment regarding marketing claims, avoiding over-promising or hype.
- Experience with AI tools for research, campaign development, analysis, and productivity.
- Experience leveraging AI-powered automation and workflow tools.
- Experience with marketing platform integrations and APIs.
- Understanding of when to automate and when human oversight is essential.
Skills
- Paid Search (Google, Microsoft)
- Paid Social (Meta, TikTok)
- Paid Video
- Connected TV / BVOD
- YouTube
- Programmatic Display and Retargeting
- SEO (Technical, Content, Programmatic Pages)
- AEO/GEO
- Organic Social
- App Store Optimization
- Google Analytics 4 (GA4)
- Google Tag Manager
- Sales Copywriting
- Wireframing
- Research
- AI Tools (ChatGPT, Claude, Gemini)
- AI-powered Automation Tools (Cursor, Claude Code, Codex)
Location
- Sydney
- Remote
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- 5-10 years
Benefits
- Staff discounts on Cluey products
- Monthly team events
- Birthday leave
- Access to retail and gym discounts
- Employee Assistance Program
About the Company
- Cluey Ltd is an established education company and the largest online tutoring provider in Australia.
- Through Cluey Learning, Cluey Plus and Code Camp, we help school-aged children across Australia and New Zealand make real progress and feel more confident.