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About the Role
Seeking a Director of Social Commerce to build, lead, and scale social commerce operations across TikTok Shop and Live Shopping. This role is responsible for developing overarching strategies to drive revenue growth for clients, defining the agency's social commerce vision, and establishing key platform partnerships.
Responsibilities
- Develop and lead execution of social commerce strategies for clients on platforms like TikTok Shop, Whatnot, Meta, YT, and Pinterest.
- Oversee sourcing and relationship management of Affiliates and Influencers, including outreach, onboarding, briefing, and content collaboration.
- Drive strategy to optimize TikTok Shop and other Social storefronts for relevance, click-through, and conversion rates.
- Direct paid campaign performance and track Shop KPIs, defining reports and actionable insights.
- Collaborate with internal and client teams to coordinate campaigns, product launches, and ensure consistent brand messaging.
- Lead with the latest social commerce trends, platform updates, and best practices, integrating them into client strategies.
- Cultivate and manage direct relationships with platform leads to align platform roadmaps with client business objectives.
- Support defining Channel-specific Growth Models and campaign budgets, ensuring alignment with ROI targets.
Requirements
- 7-10 years of experience in Management Consulting, eCommerce, Digital Marketing, or Growth.
- 1-2+ years specifically focused on leading Social Commerce, Live Shopping or Affiliate-driven teams.
- Proven track record of building and managing teams in a fast-paced agency or brand environment.
- Direct experience with the TikTok Shop ecosystem, its algorithms, and the broader social commerce landscape (Meta, YouTube, Walmart, etc.).
- Demonstrated history of meeting or exceeding critical KPIs, such as seven-figure sales growth and enterprise-level ROI targets.
- Exceptional proficiency in navigating complex organisations and managing executive level relationships with clients.
- Data-first mindset capable of steering team-wide tactics and brand strategy informed by market trends and performance metrics.
Skills
- Social Commerce
- TikTok Shop
- Live Shopping
- Affiliate Marketing
- Influencer Marketing
- eCommerce
- Digital Marketing
- Growth Marketing
- Platform Partnerships
- Paid Campaign Management
- KPI Tracking
- Data Analysis
- Relationship Management
Location
- Australia
Work Type
- Full-time
Experience Level
- Director
- 7-10 years
- 1-2+ years
About the Company
- VaynerX is a family of companies building brands for the now.
- VaynerMedia is a global integrated creative and media agency, built for today's consumers.
- ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture.
- Tamara Group is built to drive growth and disruption through the power of attention and cultural relevance.
- VaynerMedia operates in 15 offices worldwide.
- VaynerMedia functions more like a lab focused on solving business problems with an entrepreneurial DNA.
- The environment and pace feel like a start-up.