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About the Role

This role owns the content responsible for producing pipeline, including offer pages, case studies, executive posts, and sales material for supply chain, logistics, and 3PL buyers. It is a senior individual-contributor position for an experienced professional who understands the industry, writes authoritatively, and can demonstrate their published work and its impact.

Responsibilities

Own buyer-facing content and product marketing, translating established positioning into clear buyer messages, offer pages, case studies, sales decks, and competitive guidance.
Interview practice leaders and customers to gather evidence and original perspectives, maintaining an approved claims register.
Write thought leadership demonstrating expertise through specifics, examples, and source-backed reasoning.
Ensure consistent voice and accuracy across website, LinkedIn, email, case studies, and sales material.
Manage discoverability through SEO, GEO, and AEO, researching buyer questions and search intent to prioritize page improvements.
Own descriptive titles, headings, answer structure, internal linking, accessible text, metadata, and CMS publishing.
Diagnose discoverability issues and brief technical support on crawl, indexing, redirects, performance, or structured data.
Create channel-specific LinkedIn posts, email copy, and seller follow-up from priority assets, assigning a distribution plan before publication.
Produce content for conference and named-account campaigns, including invitations, landing pages, and expert-session material.
Repurpose podcast and community material with the Community & Media Lead, preserving meaning and permissions.
Track search visibility, qualified visits, inquiries, seller usage, and content-assisted conversion.
Manage a clear brief, SME review, approval, and refresh workflow, maintaining versioned approved assets.
Utilize AI for research and production, verifying sources and editing personally before publication.

Requirements

Supply chain, logistics, or fulfillment knowledge.
Experience writing for operators or technology buyers in supply chain, logistics, 3PL, warehouse, or fulfillment technology.
A portfolio demonstrating personal authorship and editorial judgment.
Strong practical SEO, GEO, and AEO skills, including buyer-intent research, page structure, internal linking, evidence, and visibility measurement.
Demonstrated distribution success through company and executive LinkedIn, email, seller use, and relevant communities, with outcomes beyond impressions.
Ability to interview subject-matter experts, refine established positioning, and make complex services understandable without inventing claims.
CMS publishing and search and analytics fluency.
Ability to diagnose content issues and brief technical support on crawl, indexing, and site requirements.
Rigorous fact-checking, customer permissions, and AI editing skills.
Consistent brand narrative and tone across channels.
Reliable ownership of briefs, reviews, deadlines, and asset maintenance in a small, fast-moving team.
Applicants must be legally authorized to work in Canada.

Skills

Content Marketing
SEO
GEO
AEO
Content Strategy
Product Marketing
B2B Content Creation
Technical Writing
Editorial Judgment
Interviewing Subject Matter Experts
CMS Publishing
Analytics
Fact-Checking
Brand Voice Management
AI Editing
Distribution Strategy
Supply Chain Knowledge
Logistics Knowledge
Fulfillment Knowledge

Location

Toronto / Greater Toronto Area (GTA), Ontario, Canada

Work Type

Hybrid
Permanent
Full-Time

Experience Level

Senior Individual Contributor
Typically five to eight years in B2B content, technical writing or content and product marketing

Salary/Compensations

$85,000 - $100,000 CAD per year
Target performance bonus: 10% of base salary

Benefits

Extended health and dental coverage for you and your family
Competitive paid time off, sick leave and public holidays, with flexible leave policies
Group retirement savings plan with employer contributions
Dedicated learning and development budget
Equipment and workstation allowances, internet and business travel reimbursements
Team events, meetups and company offsites

About the Company

Fulfillment IQ (FIQ) is a supply chain engineering and transformation company that helps brands, retailers, and 3PLs design, build, and scale high-performance logistics operations.
We work at the intersection of strategy, operations, and technology, solving complex, real-world problems across warehouse design, automation, order management, transportation, and end-to-end supply chain execution.
Our teams combine deep domain expertise with strong technical capability, delivering outcomes through consulting, systems implementation, and proprietary platforms that accelerate time-to-value and reduce delivery risk.
Fulfillment IQ operates with a high-trust, high-standards culture that values clear thinking, collaboration, and accountability without unnecessary hierarchy.
We are building a small, hands-on marketing team focused on turning conferences and useful content into qualified conversations with buyers.

Equal Opportunity

Fulfillment IQ is a people-first company built on trust, collaboration, and ownership.
We are proud to be an equal opportunity employer and are committed to building a diverse, inclusive, and high-performing workplace.
We consider all qualified applicants without regard to any ground protected under the Ontario Human Rights Code, including race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, or disability.