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About the Role
Boden.com is the primary customer shopping channel, and this role will own its performance, look, feel, and functionality across all markets for womenswear and childrenswear. The position involves leading trading, visual merchandising, and the experimentation program with a team of six, using customer data to influence brand, product, and marketing decisions.
Responsibilities
- Manage trading and visual merchandising, including the onsite trading plan to enhance customer experience and drive key revenue metrics.
- Oversee the end-to-end customer experience, from traffic sources to search response and navigation.
- Develop and execute the visual merchandising strategy to ensure commercial appeal and brand alignment.
- Lead the web experimentation program, collaborating with Digital Product, UX, and Web Analytics to deliver a testing roadmap.
- Utilize AI tools to expedite analysis and drive faster, clearer actions.
- Monitor market trends and identify opportunities for the business.
- Analyze customer shopping behavior using Adobe Analytics to inform brand, product, and marketing strategies.
- Provide clear, data-driven monthly briefs to the brand team regarding product and category focus.
- Partner with performance marketing and CRM teams on campaign destinations and link performance.
- Manage, coach, and develop the trading and visual merchandising teams.
- Identify and nurture future leaders within the team.
- Provide senior-level support for the broader Ecommerce function.
Requirements
- Significant ecommerce trading experience in fashion retail.
- Demonstrated ownership or strong influence over visual merchandising strategy at scale, with the ability to articulate decision-making rationale.
- Proven track record of defining and executing a web experimentation or CRO program with measurable results.
- Deep understanding of online customer behavior and the ability to translate insights into commercial and brand decisions.
- Confidence in partnering with and challenging performance marketing, CRM, brand, and product teams.
- Experience leading teams and developing individuals for advancement.
- Experience across international markets is beneficial but not essential.
- Strong forecasting skills are beneficial but not essential.
- Ability to hold own on brand and product decisions.
- Skill in translating complex data into clear, actionable insights.
- Capacity to balance commercial objectives with brand considerations.
- Ambition and drive for progression without ego.
- Propensity for ownership, fast-paced work, and making a visible impact.
- Ability to build open, collaborative teams and invest in people.
- Curiosity about AI's impact on team workflows and analysis.
Skills
- Ecommerce trading
- Visual merchandising
- Web experimentation
- CRO (Conversion Rate Optimization)
- Adobe Analytics
- Data analysis
- Customer behavior analysis
- Team leadership
- Coaching and development
- Forecasting
- AI tools
Location
- North Acton
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- Competitive salary & targeted annual bonus scheme
Benefits
- Generous Boden clothing allowance
- 30% discount on all current clothing ranges
- 25 days holiday annually, plus Bank Holidays
- Online portal with an array of discounts on retail & entertainment
- Virtual GP Service for you and your household
- Free onsite parking
- Subsidised café
About the Company
- Boden values are stylish, grounded, and uplifting, reflected in everything they do.
- The company thrives on collaboration, honesty, and friendship.
- Boden curates ethical, inclusive, and fun beauty.
- They inspire customers to live their best lives.
Equal Opportunity
- We want Boden to be the place everyone wants to work. Friendly, open, understanding and supportive.
- A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices.
- We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.
- We would like to encourage people from a diverse range of backgrounds to apply for our roles.
- If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.