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About the Role

You will own Fulfillment IQ's marketing-sourced qualified pipeline number and personally build the campaigns that produce it. You set the annual and quarterly marketing plan with the Chief Strategy Officer and Sales, then you write the briefs, build the HubSpot workflows, launch the campaigns, review the funnel every week and fix what is not working. You lead a small team of specialists and in-house designers, and you stay in the work yourself. This is a player-coach role in a company that measures marketing by qualified pipeline, not by activity. You will have real authority over priorities, budget and campaign design, and real accountability for the result.

Responsibilities

Plan and forecast marketing activities tied to revenue targets.
Own marketing's qualified pipeline forecast with Sales and the RevOps lead.
Review funnel performance weekly and recommend adjustments.
Select conferences for buyer engagement and set commercial objectives.
Connect conferences to pre-event engagement and post-event follow-up.
Decide event continuation, resizing, or termination based on evidence.
Collaborate with sellers to select accounts and identify buyer needs for campaigns.
Write campaign briefs and coordinate multi-channel outreach.
Review conversion rates and adjust campaigns.
Define marketing-qualified lead criteria and sales acceptance with Sales.
Work with RevOps on HubSpot segmentation, routing, tracking, and reporting.
Preserve distinctions between marketing-sourced, partner-sourced, and sales-sourced pipeline.
Lead and coach content and field marketing specialists.
Brief and prioritize design work.
Set expectations and provide direct feedback to the team.
Run campaign brief formats, shared calendars, and review meetings.
Coordinate with the Community & Media Lead for program synergy.
Personally produce campaign briefs, copy, workflow requirements, and performance reviews.
Utilize AI for research, drafting, repurposing, and analysis with verification.

Requirements

Typically six or more years of B2B marketing experience.
Integrated campaigns planned, built, launched, and improved within the last two to three years.
Demonstrated organic demand generation in a complex B2B buying environment.
Experience with conferences, buyer events, named-account or ABM campaigns, organic LinkedIn, email, and website conversion.
Fluency in funnel math and attribution (MQL, sales acceptance, held meeting, qualified opportunity, pipeline, bookings).
Hands-on CRM and marketing automation experience (HubSpot preferred; Salesforce, Marketo, or comparable acceptable).
Experience leading or mentoring contributors while delivering work yourself.
Strong writing skills.
Sound budget judgment.
Credibility with sellers, executives, and subject-matter experts.
Practical, verified use of AI with evidence of improved delivery.
Experience marketing to supply chain, logistics, 3PL, or enterprise technology and services buyers is an asset.
Applicants must be legally authorized to work in Canada.

Skills

Demand Generation
Campaign Management
Marketing Planning
Forecasting
Funnel Analysis
CRM
Marketing Automation (HubSpot preferred)
Content Marketing
Organic Social Media (LinkedIn)
Email Marketing
Website Conversion Optimization
AI Utilization
Budget Management
Team Leadership
Collaboration
Communication

Location

Hybrid
Toronto / Greater Toronto Area (GTA), Ontario, Canada

Work Type

Permanent
Full-Time
Hybrid

Experience Level

Senior
Six or more years of B2B marketing experience
Experience leading or mentoring contributors

Salary/Compensations

$115,000 - $130,000 CAD per year
Target performance bonus: 20% of base salary

Benefits

Extended health and dental coverage
Competitive paid time off, sick leave and public holidays
Flexible leave policies
Group retirement savings plan with employer contributions
Dedicated learning and development budget
Equipment and workstation allowances
Internet and business travel reimbursements
Employee stock options (ESOP), where applicable
Team events, meetups and company offsites

About the Company

Fulfillment IQ (FIQ) is a supply chain engineering and transformation company that helps brands, retailers, and 3PLs design, build, and scale high-performance logistics operations.
We work at the intersection of strategy, operations, and technology, solving complex, real-world problems across warehouse design, automation, order management, transportation, and end-to-end supply chain execution.
Our teams combine deep domain expertise with strong technical capability, delivering outcomes through consulting, systems implementation, and proprietary platforms that accelerate time-to-value and reduce delivery risk.
We operate with a high-trust, high-standards culture that values clear thinking, collaboration and accountability without unnecessary hierarchy.
We build the marketing engine for a company whose work changes how goods move for brands, retailers and 3PLs.

Equal Opportunity

Fulfillment IQ is a people-first company built on trust, collaboration, and ownership.
We are proud to be an equal opportunity employer and are committed to building a diverse, inclusive, and high-performing workplace.
We consider all qualified applicants without regard to any ground protected under the Ontario Human Rights Code, including race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, or disability.