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About the Role

pump.fun is seeking its first Head of OOH Media to own the out-of-home channel end-to-end, driving creative concepts and deal-making to make pump.fun a recognized presence in major cities worldwide. This is a builder role focused on creating impactful physical advertising moments that translate into digital engagement.

Responsibilities

Own OOH strategy, budget, and calendar across all formats in priority markets.
Identify and secure high-impact placements that resonate with users and traders.
Negotiate rates, added value, and first look at premium inventory.
Conceptualize and execute OOH campaigns designed for social sharing and media coverage.
Pitch and run innovative stunts and activations that generate city-wide buzz.
React quickly to market and cultural moments by building a partner bench and pre-cleared formats.
Manage on-the-ground execution, including production, installations, permits, legal review, and brand safety.
Measure campaign success using metrics such as geo-holdouts, brand lift, app installs, social reach, and earned media.
Develop a scalable OOH playbook for global expansion.

Requirements

4+ years in OOH, media, or brand marketing with experience in major-market campaigns.
Deep understanding of OOH formats, inventory, pricing, lead times, and permits.
Proven negotiation skills for premium inventory.
Strong creative judgment to brief and push creative concepts.
Rigorous approach to campaign measurement and reporting.
Ability to thrive in a fast-paced environment with lean teams and quick decision-making.
Cultural fluency, understanding of internet and meme culture, and how physical moments become digital.
Experience on both buy and sell sides of OOH is a plus.
Programmatic digital OOH experience is a plus.
Experience in crypto, fintech, sports betting, prediction markets, or gaming brands is a plus.
Experience getting regulated-category creative approved is a plus.
Must be authorized to work in the United States for New York-based roles.

Skills

OOH Media Strategy
OOH Negotiation
Creative Concept Development
Campaign Measurement
Brand Marketing
Media Buying
Programmatic Digital OOH
Crypto Marketing

Location

New York (preferred)

Work Type

In-person

Experience Level

4+ years

Salary/Compensations

$250,000 - $400,000

Benefits

Performance-related compensation
Generous bonus structure linked to campaign impact
Token participation
Relocation support

About the Company

Baton Corporation builds and maintains pump.fun, a consumer crypto product focused on token creation, discovery, and trading.
pump.fun is a rapidly growing, high-revenue company in the crypto space.
The company emphasizes rapid iteration, minimal bureaucracy, data-driven decision-making, and solving complex problems at scale.
They operate at an intense pace, with individuals owning their functions end-to-end and products reaching hundreds of thousands of users quickly.

Equal Opportunity

Baton Corporation is an equal opportunity employer and does not discriminate on the basis of race, color, creed, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity or expression, pregnancy, familial status, military or veteran status, citizenship status, genetic information, or any other status protected by federal, New York State, or New York City law.
Reasonable accommodation is available for applicants and employees with disabilities.
Baton Corporation does not inquire about criminal conviction history prior to a conditional offer of employment, in accordance with the NYC Fair Chance Act and New York State law.