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About the Role
Lead B2B growth marketing for an early-stage AI company serving education and other content-focused markets. You will build the growth strategy and work closely with product, sales, performance, brand, and content teams to turn growing demand into qualified pipeline.
Responsibilities
- Define the ideal customer profile, lead qualification criteria, scoring, and sales handoff process.
- Generate demand through paid campaigns, SEO, content, events, and outbound support.
- Build landing pages, email sequences, and retargeting programs that nurture prospects toward sales conversations.
- Align with sales on shared definitions, handoff service levels, lead quality feedback, and useful sales collateral.
- Track pipeline and cost per lead by channel, then reallocate investment toward the channels that convert.
Requirements
- Four to eight years of B2B growth marketing experience, including building a growth function or initiative from zero to one at an early-stage company or in a new market segment.
- Experience launching new products or growth initiatives and owning a broad, full-funnel mix of SEO, paid search, landing pages, email, webinars, and lead scoring.
- Strong familiarity with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM platforms.
- Experience working with education-sector audiences and an established network or relationships in the education market.
- A track record of sustained tenure, with more than one year in all but at most one recent role.
- Candidates must already be authorized to work in the United States.
Skills
- Paid search
- Paid social
- SEO
- Email automation
- Landing page tools
- Web analytics
- CRM platforms
Location
- New York, New York
Work Type
- On-site
- Full-time
Experience Level
- 4-8 years
Salary/Compensations
- $140,000 to $170,000
About the Company
- Early-stage AI company serving education and other content-focused markets.