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About the Role
The Economist is seeking a highly analytical, hands-on Performance Marketing Manager to plan, build, launch, and optimize in-house customer-acquisition campaigns across key biddable media platforms. This role requires expertise in paid social, paid search, and organic social, with a focus on driving subscription growth.
Responsibilities
- Plan, build, launch, and optimize paid search and paid social campaigns in-house, aligned to acquisition, revenue, CPA, ROAS, and lifetime-value objectives.
- Manage day-to-day campaign execution across platforms including Google Ads and Meta, with exposure to additional channels such as LinkedIn, Reddit, display, and native media.
- Support the Director of Performance Marketing in developing channel strategies, media plans, forecasting, and budget recommendations.
- Monitor performance closely and make proactive optimization decisions across bidding, budgets, audiences, keywords, creative, placements, and campaign structure.
- Identify insights and opportunities to improve conversion rates, efficiency, scale, and incrementality across the acquisition funnel.
- Partner with creative teams to develop, test, and refresh high-performing ad creative and messaging.
- Work with analytics, data, and product teams to ensure accurate measurement, reporting, and attribution, and to identify onsite and checkout-funnel opportunities.
- Produce clear campaign reporting and performance updates, communicating key results, risks, and recommended actions.
- Work with Editorial in optimizing organic social content and creating stronger engaged prospects.
- Stay current on platform developments, privacy and measurement changes, and emerging paid-media opportunities.
- Help establish and maintain rigorous in-house campaign-management standards, documentation, and quality assurance.
Requirements
- Experience in performance marketing, with significant hands-on responsibility for paid social and paid search.
- Experience working at a leading media/performance agency or an established consumer brand.
- Proven experience planning, launching, and optimizing customer-acquisition campaigns for a consumer subscription, e-commerce, app, or other direct-to-consumer business.
- Strong working knowledge of Meta Ads Manager and Google Ads, including campaign structure, bidding, targeting, optimisation, and reporting.
- Experience managing substantial media budgets and delivering against CPA, ROAS, revenue, or subscription-growth targets.
- Familiarity with web analytics, attribution, and reporting tools, such as Google Analytics, Amplitude, Looker Studio, Excel, or Google Sheets.
- Experience in working with owned social channels and reporting tools, analyzing organic engagement signals.
- Experience with additional platforms—including LinkedIn, TikTok, Reddit, Apple Search Ads, DV360, Outbrain, or other DSPs—is desirable.
- Bachelor’s degree or equivalent relevant professional experience.
Skills
- Highly analytical
- Detail-oriented
- Comfortable making decisions from performance data
- Strong hands-on operator
- Enjoys working directly in platforms and solving problems quickly
- Curious
- Proactive
- Continual-test-and-learn mindset
- Commercially minded
- Clear understanding of how media performance connects to revenue and customer value
- Well organised
- Able to manage multiple campaigns, priorities, and deadlines in a fast-paced environment
- Strong communicator
- Able to turn complex performance data into clear recommendations
- Collaborative
- Comfortable working cross-functionally with creative, product, data, and marketing stakeholders
- Positive
- Accountable
- Motivated by ambitious growth targets
- Paid social
- Paid search
- Organic social
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Mid-level
Education Level
- Bachelor's degree or equivalent relevant professional experience
Salary/Compensations
- $79,500.00 - $100,000.00
Benefits
- Highly competitive pension or 401(k) plan
- Private health insurance
- 24/7 access to counselling and wellbeing resources through our Employee Assistance Program
- Work From Anywhere program (up to 25 days per year)
- Generous annual and parental leave
- Dedicated days off for volunteering
- Dedicated days off for moving home
- Free access to all The Economist content, including an online subscription, apps, and podcasts
About the Company
- Since 1843, The Economist Group has championed independence, excellence, and openness, helping people understand and tackle the critical challenges shaping the world.
- Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour, and evidence-based insight.
- Across our three businesses -The Economist, Economist Enterprise, and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries.
- United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.
- As a colleague, you will be part of a culture that values ideas, encourages ownership, and holds itself to high standards.
- We invest in people who are curious, thoughtful, and adaptable, whether they are launching new products, reporting on global events, or harnessing emerging technologies such as AI to improve how we work.
- Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised.
- Working across disciplines, geographies, and perspectives, we are united by a commitment to innovation, excellence, and creating meaningful impact.
Equal Opportunity
- We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.