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About the Role
As a Senior Strategist, Paid Media at Direct Agents, you will be a strategic growth partner to our clients, driving business outcomes through data-driven insights and cross-channel expertise. You'll impact revenue, LTV, and market share by working at the intersection of strategy, technology, and performance to help clients scale their businesses.
Responsibilities
- Serve as a trusted growth advisor to assigned client accounts, focusing on business impact (LTV, market share, revenue growth) over tactical metrics
- Leverage proprietary Kanopy platform to uncover performance insights, identify optimization opportunities, and deliver strategic recommendations
- Lead integrated media strategy and planning across programmatic, paid social, and paid search
- Partner with paid media execution teams to guide optimization and implement experimentation strategies
- Proactively identify account growth opportunities and surface new service recommendations
- Lead weekly/bi-weekly client calls, quarterly business reviews, and executive presentations with ROI-focused storytelling
- Stay current on emerging platforms and capabilities to bring innovative ideas to client engagements
- Embrace a technology-forward mindset—learning, using, and contributing to proprietary agentic AI tools and automations
- QA all client-facing deliverables and oversee account and specialist teams
Requirements
- 4-6 years of experience in paid media (search, social, programmatic) marketing, preferably with e-commerce, subscription, entertainment, or direct response clients
- Expert in Paid Social platforms; Meta Ads Manager, Pinterest, LinkedIn, etc preferred
- Experience with TTD, Stackadapt, DV360, Yahoo, Google Ads, etc is a plus
- Demonstrated ability to translate data into strategic business recommendations and actionable growth plans
- Comfort working with AI-powered tools and genuine curiosity about emerging marketing technology
- Strong analytical and problem-solving skills with proficiency in Microsoft Excel
- Expert understanding of customer acquisition and direct response online marketing
- Entrepreneurial spirit with a proven track record for taking initiative
- "Big picture" strategic perspective combined with willingness to roll up sleeves and do whatever it takes
- Excellent written and verbal communication skills with ability to present to C-Suite executives
- Ability to prioritize tasks, multitask, and manage time efficiently
Skills
- Paid Social platforms
- Meta Ads Manager
- TTD
- Stackadapt
- DV360
- Yahoo
- Google Ads
- Microsoft Excel
- AI-powered tools
Location
- NYC headquarters
- Commuting distance
Work Type
- In-office, Monday - Thursday
- 4-day workweek
Experience Level
- Senior
Salary/Compensations
- $95,000 - $105,000 base salary
- Annual compensation reviews based on performance
- Potential bi-annual bonus based on company and individual performance
Benefits
- Comprehensive health, dental, vision, and mental health benefits (One Medical, Talkspace, KindBody, Health Advocate)
- 15–24 days PTO/year depending on seniority
- Birthday off
- 7 sick/safe days
- Up to 12 weeks paid parental leave
- New MacBook Pro
- Access to cutting-edge AI tools
- Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatiron
- Commuter benefits
- Citibike membership
- Dog-friendly office
- Regular team events (Field Day, Ski Club, Golf League, holiday celebrations)
About the Company
- Direct Agents is an elite team of builders and operators—growth strategists, media architects, and creative thinkers—who partner with ambitious brands to drive measurable revenue growth.
- Backed by Kanopy AI, our proprietary intelligence platform, and exclusive partnerships with tech and media platforms, we deliver an unfair advantage that helps clients dominate.
- We operate at the intersection of technology, media, and strategy—where AI meets human expertise.
- Our client roster includes brands like Tennis Channel, Marvel, NYSE, Morgan Stanley, Prologis, and DistroKid.
- Proprietary AI That Actually Works: Kanopy AI is our custom-built intelligence platform—real-time campaign optimization, media mix modeling, natural language analytics, and algorithm enrichment.
- Exclusive Platform Access: Direct partnerships across Google AI Search, Meta, TikTok, Amazon, Freewheel, Teads, Stackadapt and best in class tech and media partners.
- An Elite, Not Bloated, Team: 100+ operators who move fast, think deeply, and ship work that matters. No layers of bureaucracy. Direct access to senior leadership and the executives building the strategy.
- AI Integration Across Everything: Claude, ChatGPT, and proprietary AI tools are embedded in our workflows.
- 8x Crain’s Best Places to Work: A people-first culture with a 12-month average time to promotion, a 4-day workweek, and genuine investment in career development.
- Certified Minority-Owned Business: 48% BIPOC representation across the agency, 60% female representation—a team that reflects the diverse markets we serve.