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About the Role
Lead lifecycle and email marketing strategy to optimize engagement and conversion, own campaign creation for major product launches, and collaborate cross-functionally to align messaging across customer touchpoints.
Responsibilities
- Lead lifecycle and email marketing strategy, optimizing for engagement and conversion.
- Own campaign creation and execution for major product launches, brand moments, and seasonal activations.
- Collaborate cross-functionally with brand, creative, growth, product, CX and other marketing channels to align content, design, and messaging.
- Experiment and iterate through A/B testing subject lines, flows, content, and timing.
- Own reporting and reinvest insights by analyzing campaign results and shaping future strategy.
- Expand owned channels strategy by defining messaging across SMS, in-app, and other owned channels.
- Champion deliverability, compliance, and best practices for all messages.
Requirements
- 3–5 years of experience in email and lifecycle marketing.
- Proven ability to design and deploy high-impact campaigns end-to-end using CRM and ESP tools (Customer.io).
- Strong grasp of segmentation, automation, personalization, and customer journey mapping.
- Analytical mindset with the ability to interpret data and translate insights into action.
- Experience partnering with creative and data teams to build campaigns.
- Comfort managing multiple projects and deadlines in a fast-moving startup environment.
- Excellent communication skills and attention to detail.
- Passion for building systems that scale and helping dogs live longer, healthier lives.
Skills
- Email marketing
- Lifecycle marketing
- Campaign creation
- Campaign execution
- A/B testing
- Reporting
- Data analysis
- Tableau
- AWS Redshift
- SMS marketing
- In-app messaging
- Deliverability
- Compliance
- CRM
- ESP tools
- Customer.io
- Segmentation
- Automation
- Personalization
- Customer journey mapping
- Communication skills
Experience Level
- 3-5 years
Benefits
- Flexible PTO
- Full medical, dental, and vision insurance
- Free access to One Medical, Kindbody, and Talkspace
- Dog-Friendly Office
- $500 annual donation to a dog charity of your choice
- Free Fi Membership
- Gifting program for friends and family
About the Company
- Fi is a company focused on helping dogs live longer, healthier lives.