VP, Media (Cross-Channel Investment) at Publicis Groupe Holdings B.V | Atlanta, GA, US | Rezi

VP, Media (Cross-Channel Investment) at Publicis Groupe Holdings B.V

VP, Media (Cross-Channel Investment)

Publicis Groupe Holdings B.V · Atlanta, GA, US

Today

VP, Media (Cross-Channel Investment)

Publicis Groupe Holdings B.V · Atlanta, GA, US

20 hours ago
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About the Role

Serve as the senior investment leader for a large, multi-market client business, driving alignment across teams, guiding critical investment decisions, and elevating the quality of investment thinking. This role translates complexity into clarity and strategy into measurable results.

Responsibilities

  • Lead integrated investment strategy across U.S. and international markets, aligning channel recommendations to a unified business and media investment approach.
  • Serve as the senior cross-channel investment leader, connecting planning, activation, optimization, and measurement into a cohesive portfolio strategy.
  • Guide cross-channel investment decisions, evaluating tradeoffs related to budgets, audiences, market priorities, performance, and emerging opportunities.
  • Partner with channel specialists to strengthen the overall investment strategy while preserving channel ownership and subject-matter expertise.
  • Act as the primary investment advisor to clients, translating complexity into clear, actionable recommendations and decision-oriented narratives.
  • Establish standards for investment quality, budget stewardship, audience alignment, and cross-market consistency, ensuring strategic rigor and executional readiness across all workstreams.
  • Lead resolution of cross-channel and cross-market challenges, mitigating risks and driving alignment across teams and stakeholders.
  • Foster a culture of strategic thinking, collaboration, and continuous improvement through influence, coaching, and shared accountability.
  • Champion testing, learning agendas, and emerging media opportunities by translating marketplace trends into actionable investment strategies and future growth opportunities.

Requirements

  • 12+ years of progressive agency-side media investment experience across digital and traditional channels.
  • 5+ years of senior team leadership experience, including guiding experienced specialists through influence and establishing accountability across matrixed teams.
  • Experience working across U.S. and international media plans, with the ability to balance enterprise consistency and local-market requirements.
  • Strong cross-channel fluency and the judgment to integrate specialists without needing to be the deepest practitioner in every channel.
  • Demonstrated experience stewarding significant media investments, managing cross-market complexity, and guiding decisions with clear business rationale.
  • Exceptional senior-client leadership, facilitation, presentation, and executive communication skills.
  • Working knowledge of media systems, buying methods, contract operations, governance, and the upstream and downstream impacts of investment decisions.
  • Strong commercial judgment, curiosity, organization, accountability, and composure in a fast-moving environment with multiple markets and stakeholders.

Location

  • Dallas
  • NY

Work Type

  • Onsite
  • Hybrid

Experience Level

  • VP
  • Senior

Salary/Compensations

  • USD $149,340.00 - USD $204,400.00/Annually

Benefits

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year
  • Business Resource Groups that support multiple affinities and alliances
  • Medical coverage
  • Dental
  • Vision
  • Disability
  • 401k
  • Paid time off

About the Company

  • At Razorfish, we’re leaders in what's next, helping brands move first through every era of transformation and leading brands into the age of AI.
  • Named a Most Innovative Agency three years running (2024–2026) by Campaign US.
  • We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

Equal Opportunity

  • Razorfish is an Equal Opportunity Employer.
  • Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
  • If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
  • All your information will be kept confidential according to EEO guidelines.