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About the Role
Renesas is seeking a Manager, Web Content Strategy to lead the planning, structuring, governance, and optimization of product, technology, and solution content across renesas.com and the digital ecosystem. This role ensures customers can easily find and understand information throughout their buying and design journey across various digital channels. It is a strategic and people-leadership role focused on defining content vision, roadmap, governance, and standards, while guiding a team and cross-functional partners to improve content quality, consistency, discoverability, efficiency, and business impact.
Responsibilities
- Define and evolve content strategy across product, technical, and marketing content.
- Establish content priorities, identify gaps, guide editorial roadmaps, and align content investments with business objectives.
- Lead and develop a multidisciplinary team responsible for content strategy, search strategy, governance, intake processes, and optimization.
- Establish scalable content intake, review, and governance processes.
- Drive consistency, quality, and operational efficiency across the content lifecycle.
- Provide strategic direction for SEO, GEO, onsite search, and emerging AI discovery initiatives.
- Define and evolve content architecture, taxonomy, metadata standards, and organizational frameworks.
- Establish reporting frameworks across content quality, customer engagement, discoverability, operational effectiveness, and business impact.
- Monitor platform changes, competitive activity, emerging tools, and shifts in search behavior to recommend strategic adjustments.
- Act as the connective tissue across content, web, engineering, product, and executive stakeholders to communicate priorities and drive execution.
Requirements
- 7+ years of experience in web content strategy, digital content, content operations, digital experience, or related disciplines.
- Experience leading teams and cross-functional initiatives.
- Experience incorporating SEO, onsite search, or emerging discovery channels into a broader content strategy is preferred.
- Working knowledge of how search engines, LLMs, and answer engines discover and surface content.
- Interest in how emerging search behaviors are influencing content strategy and brand visibility.
- Experience developing and scaling content programs across web, product, technical, and marketing channels.
- Experience establishing content intake processes, governance models, and workflows.
- Experience influencing cross-functional stakeholders and driving alignment.
- Familiarity with onsite search and relevance tuning, monitoring search behavior, and maintaining synonyms and rules.
- Familiarity with technical SEO concepts such as structured data, schema markup, crawl efficiency, and site architecture.
- Ability to partner effectively with search and development specialists.
- Strong analytical skills and the ability to transform data into compelling stories.
- Experience in the semiconductor industry is a plus.
Skills
- Web content strategy
- Digital content
- Content operations
- Digital experience
- Team leadership
- Cross-functional initiatives
- SEO
- Onsite search
- Emerging discovery channels
- Search engines
- LLMs
- Answer engines
- Content strategy
- Brand visibility
- Editorial planning
- Content standards
- Quality management
- Content intake processes
- Governance models
- Workflows
- Relevance tuning
- Synonyms and rules
- Technical SEO
- Structured data
- Schema markup
- Crawl efficiency
- Site architecture
- Analytical skills
- Data analysis
Location
- Dallas, TX
- San Jose, CA
Work Type
- Onsite
- Full-time
Experience Level
- Manager
Education Level
- Bachelor's degree in marketing, business, engineering, data science, communications, or related field.
Benefits
- Competitive benefits package
About the Company
- Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier.
- With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.
- At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial.
- It shapes how we work, grow and deliver on our purpose together.
- This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.
Equal Opportunity
- Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law.
- For more information, please read our Diversity & Inclusion Statement.
- Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.