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About the Role
The Senior Adtech Publisher and Signal Lead is responsible for implementing and operationalizing publisher and signal capabilities across Microsoft’s paid media ecosystem. This role partners with AdTech engineering, media, measurement, privacy, audience, and publisher teams to translate business needs into technical requirements and coordinate integrations from implementation through deployment. The role supports multiple stakeholders to enable audience activation, conversion signals, and measurement capabilities across platforms including Meta, Google, LinkedIn, Microsoft Advertising, Amazon, and emerging channels.
Responsibilities
- Support technical integration and onboarding of advertising and publisher platforms.
- Translate business and media needs into technical requirements for audience, conversion, identity, signal, and measurement integrations.
- Partner with engineering and publisher teams to implement APIs, server-side integrations, pixels, audience-sharing capabilities, and other signal technologies.
- Support first-party, modeled, and account-based audience activation across paid media platforms.
- Troubleshoot integration issues and assess publisher/platform changes that may impact existing capabilities.
- Coordinate implementation and deployment of new publisher, audience, signal, and measurement capabilities.
- Manage requirements, dependencies, timelines, testing, validation, and production readiness across technical and business teams.
- Partner with engineering teams to validate capabilities and resolve issues prior to production release.
- Coordinate issue resolution and ensure blockers are addressed throughout implementation.
- Support rollout and adoption of new capabilities across media teams, agencies, and business groups.
- Develop and maintain technical requirements, integration guides, publisher playbooks, and troubleshooting documentation.
- Document publisher-specific configurations, dependencies, technical requirements, and activation processes.
- Support repeatable onboarding and deployment processes across publisher platforms.
- Partner with stakeholders in engineering, media, privacy, measurement, and platform teams to ensure operational readiness.
- Identify opportunities to standardize processes, reduce manual effort, and improve integration reliability and scalability.
- Embody our culture and values.
Requirements
- Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side OR equivalent experience.
- Masters Degree in in Business, Advertising, Marketing, or Communications related field AND 6+ years experience in media, marketing, or advertising on the client or agency side OR equivalent experience.
- 5+ years of experience in technical program management, AdTech, MarTech, digital media technology, or related technical disciplines.
- Experience supporting technical integrations involving advertising platforms, APIs, data pipelines, audience systems, or signal technologies.
- Experience with major advertising platforms such as Meta, Google, LinkedIn, Microsoft Advertising, Amazon, or similar platforms.
- Understanding of digital advertising concepts including audiences, conversion tracking, measurement, identity, and signal activation.
- Experience translating business requirements into technical requirements and coordinating delivery with engineering teams.
- Proficient project and program management skills, with experience managing cross-functional dependencies.
- Proficient analytical, troubleshooting, communication, and documentation skills.
- Experience with server-side advertising integrations, conversion APIs, pixels, or audience APIs.
- Experience with commercial campaign activation and measurement (Converter experience a plus).
- Hands-on experience coding in JavaScript and HTML to support tag implementation, troubleshooting, and advertising or marketing technology integrations.
- TMS experience, preferably Adobe Launch.
- Experience with CDPs, audience platforms, clean rooms, identity solutions, or customer data ecosystems.
- Familiarity with APIs, authentication methods, data schemas, and server-to-server integrations.
- Familiarity with cloud or data platforms such as Azure, Microsoft Fabric, Databricks, or equivalent technologies.
- Understanding of privacy, consent, and data governance considerations within digital advertising.
- Experience supporting enterprise-scale marketing or advertising technology environments.
Skills
- Technical program management
- AdTech
- MarTech
- Digital media technology
- Advertising platforms (Meta, Google, LinkedIn, Microsoft Advertising, Amazon)
- Audience activation
- Conversion tracking
- Measurement
- Identity
- Signal activation
- Project management
- Program management
- Analytical skills
- Troubleshooting skills
- Communication skills
- Documentation skills
- Server-side advertising integrations
- Conversion APIs
- Pixels
- Audience APIs
- JavaScript
- HTML
- Tag implementation
- Adobe Launch (TMS)
- CDPs
- Audience platforms
- Clean rooms
- Identity solutions
- Customer data ecosystems
- APIs
- Authentication methods
- Data schemas
- Server-to-server integrations
- Azure
- Microsoft Fabric
- Databricks
- Privacy
- Consent
- Data governance
Experience Level
- Senior
Education Level
- Bachelor's Degree
- Masters Degree
Salary/Compensations
- USD $106,400 - $203,600 per year (U.S. typical base pay range)
- USD $137,600 - $222,600 per year (San Francisco Bay area and New York City metropolitan area)
Benefits
- Certain roles may be eligible for benefits and other compensation.
About the Company
- Microsoft’s mission is to empower every person and every organization on the planet to achieve more, and we’re dedicated to this mission across every aspect of our company. Our culture is centered on embracing a growth mindset and encouraging teams and leaders to bring their highly qualified contributions each day. Join us and help shape the future of the world. Let’s build the future—together.
Equal Opportunity
- Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.