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About the Role
Lead an agile marketing team to own consumer engagement campaigns, driving medical cost savings and better health outcomes for Aetna members. This role is part of the CVS Enterprise Marketing test & learn innovation group.
Responsibilities
- Accountable for end-to-end execution of behavior change marketing campaigns in an agile / test & learn environment.
- Oversee a cross-functional, matrixed team including marketing strategists, operations specialists, creative leads, and Salesforce architects.
- Guide the creative and copy for campaigns through well-thought-out creative briefs, ensuring utilization of proven marketing tactics.
- Ensure accurate and timely implementation of campaigns across various channels, including quality checks and launch.
- Partner with data scientists, senior management, and marketing clients to develop marketing and testing strategies.
- Support the creation of a measurement / tracking plan for each campaign, focusing on behavior change and improved health outcomes.
- Manage portfolio delivery through prioritization and resource allocation, guiding the team in project management across multiple campaigns.
- Guide team to synthesize campaign results for high-quality learnings that can be applied and scaled.
- Contribute to department operations, strategy, and culture as a member of the leadership team.
Requirements
- Demonstrated past experience in successfully delivering consumer experiences (strategy & operations) with measurable business impact.
- 10+ years work experience minimum.
- Past experience in managing end-to-end consumer marketing campaigns / programs through the use of multiple channels and sophisticated member journey design, and marketing tactics focused on changing behavior.
- 5+ years leading a cross-functional team on campaign development and execution.
- Experience working in an agile methodology and/or rapid test and learn / iterative cycles either directly with marketing campaigns or in a product development environment.
- Degree or coursework in behavioral economics, the science behind behavior change, etc.
Location
- New York City
Work Type
- On-site (2 days a week)
- Full-time
Experience Level
- 10+ years work experience
- 5+ years leading a cross-functional team
Education Level
- Minimum Bachelor's degree or equivalent experience.
- Advanced graduate degree preferred (e.g., MBA, MPH).
Salary/Compensations
- $100,000.00 - $231,540.00
- Eligible for CVS Health bonus, commission or short-term incentive program.
- Includes an award target in the company’s equity award program.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Retirement savings options
- Wellness programs
About the Company
- We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience.
- At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do.
- Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
- Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Equal Opportunity
- Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.