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About the Role

We’re looking for a commercially minded, data-driven Attendee Marketing Manager to lead visitor acquisition and audience growth across our Seatrade Maritime portfolio. This role is responsible for developing and delivering integrated marketing campaigns that attract high-quality audiences, increase registration and attendance, and deliver measurable commercial results. Working closely with Commercial, Content, Product, PR, Digital Performance and Marketing Operations teams, you’ll ensure every campaign is insight-led, customer-focused and optimised for performance. This is an exciting opportunity to shape the growth of some of the world’s leading maritime events while helping transform how marketing is delivered across the portfolio.

Responsibilities

Own attendee acquisition strategy across the Seatrade Maritime portfolio.
Develop integrated marketing plans aligned to commercial and event objectives.
Drive visitor registration, attendance, engagement and retention.
Identify opportunities to grow new audience segments and markets.
Build customer journeys across the entire attendee lifecycle.
Plan and execute multi-channel campaigns including email marketing, organic and paid social, website optimisation, content marketing, partnerships, media, and paid digital channels.
Ensure campaigns are delivered on time and within budget.
Continually optimise campaigns using performance data.
Use customer insight and data to inform campaign strategy.
Develop audience segmentation and targeting strategies.
Analyse attendee behaviour and conversion performance.
Recommend improvements to increase ROI and customer experience.
Monitor campaign KPIs and report performance against objectives.
Track registration trends, conversion rates, acquisition costs and channel effectiveness.
Produce regular performance reports with actionable recommendations.
Work with the Performance Marketing and Marketing Operations teams to improve campaign efficiency.
Partner with Commercial teams to align visitor and exhibitor strategies.
Work closely with colleagues in the wider team to develop compelling campaign messaging.
Collaborate with central Digital, SEO, Automation and Analytics specialists.
Build strong relationships with industry partners and associations to expand audience reach.
Test new marketing approaches and channels.
Champion best practice in attendee marketing.
Share learnings across the wider marketing team.
Contribute to the continuous improvement of marketing processes, technology and ways of working.

Requirements

5+ years’ experience in B2B marketing, event marketing or audience marketing.
Proven experience delivering integrated marketing campaigns.
Strong understanding of digital marketing channels and customer acquisition.
Experience using marketing automation and CRM platforms.
Excellent analytical skills with the ability to translate data into action.
Strong project management and organisational skills.
Outstanding written and verbal communication.
Experience managing multiple campaigns simultaneously.
Collaborative, proactive and commercially focused.
Experience marketing exhibitions, conferences or live events.
Experience marketing to maritime, logistics, supply chain or industrial sectors.
Knowledge of customer segmentation and lifecycle marketing.
Experience with Eloqua, IIRIS, Core, Google Analytics and Power BI.
Experience working across international markets.
Customer obsessed
Commercially minded
Curious and insight-driven
Collaborative
Agile and adaptable
Accountable
Results focused
Continuous learner

Skills

Email marketing
Organic and paid social
Website optimisation
Content marketing
Partnerships
Media
Paid digital channels
Marketing automation
CRM platforms
Analytical skills
Project management
Organisational skills
Written communication
Verbal communication
Customer segmentation
Lifecycle marketing
Eloqua
IIRIS
Core
Google Analytics
Power BI

Location

London Blackfriars

Work Type

Full-time

Experience Level

5+ years

Benefits

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
A flexible range of personal benefits to choose from, plus company funded private medical cover
A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
Recognition for great work, with global awards and kudos programmes
As an international company, the chance to collaborate with teams around the world

About the Company

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

Equal Opportunity

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.