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About the Role
Verizon is seeking a visionary Senior Creative Director, Copy to lead conceptual and verbal direction for major integrated campaigns. This role involves driving innovation, creativity, and impact by leveraging AI as a creative co-pilot to enhance the creative development pipeline.
Responsibilities
- Lead the conceptual and verbal evolution of full-funnel integrated campaigns, ensuring a singular, high-impact brand idea and voice across all touchpoints.
- Spearhead the adoption of agentic AI within the creative pipeline to transform traditional workflows, focusing on conceptual thinking and rapid iteration.
- Build and refine in-house creative frameworks to deliver best-in-class ideas with speed and agility.
- Act as a strategic bridge between Business Units and brand teams to ensure enterprise-wide consistency.
- Build a future-ready team through mentorship in conceptual thinking, writing, storytelling, and next-gen technology.
- Translate consumer insights, cultural signals, and performance analytics into compelling ideas and narratives that drive measurable impact.
Requirements
- Bachelor's degree or four or more years of work experience.
- Ten or more years of relevant experience.
- Experience within top-tier advertising agencies or world-class in-house creative teams with a decorated portfolio showcasing award-winning ATL and integrated work.
- Extensive experience leading high-budget commercial shoots, lifestyle photography, and working with top-tier directors and production houses.
- Experience navigating, scaling, and delivering high-stakes creative for a major Fortune 100 brand.
- Experience developing big, integrated brand platforms and translating them across various channels without diluting the core idea.
- Proven experience navigating, scaling, and delivering high-stakes creative for a major Fortune 100 brand.
- Exceptional command of ideas, language, storytelling, humor, dialogue, scripts, headlines, and brand voice.
- Zero-ego, highly collaborative, and deeply invested in team growth.
Skills
- Conceptual thinking
- Verbal direction
- Brand stewardship
- Creative excellence
- Storytelling
- AI-integrated ecosystem
- Agentic workflows
- GenAI solutions
- Copy iteration
- Content development
- Full-funnel integrated campaigns
- Broadcast
- OOH
- Social-first experiences
- Brand voice
- In-house creative capabilities
- Agile
- Cross-functional alignment
- Consumer insights
- Cultural relevance
- Performance analytics
Location
- New York
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
- Ten or more years of relevant experience
Education Level
- Bachelor's degree
Salary/Compensations
- $125,500.00 - $219,000.00
Benefits
- Medical
- Dental
- Vision
- Short and long term disability
- Basic life insurance
- Supplemental life insurance
- AD&D insurance
- Identity theft protection
- Pet insurance
- Group home & auto insurance
- Matched 401(k) savings plan
- Up to 8 company paid holidays per year
- Up to 6 personal days per year
- Paid parental leave
- Adoption assistance
- Tuition assistance
- Premium pay (overtime, shift differential, holiday pay, allowances)
- Up to 15 days of vacation per year
About the Company
- Verizon powers and empowers how people live, work and play by connecting them to what brings them joy.
- Verizon drives innovation, creativity, and impact in the world.
- The V Team is a community of people who anticipate, lead, and believe that listening is where learning begins.
- Verizon comes together in crisis and in celebration, lifting communities and building trust.
Equal Opportunity
- Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.