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About the Role
The New York Knicks Vice President of Brand Strategy & Operations will lead the franchise's integrated brand and marketing strategy, focused on strengthening brand positioning, expanding fan engagement, and driving business growth. This individual will oversee a team of approximately 20 employees across five key functions: Marketing Strategy, Alumni Relations & Fan Engagement, Social Platforms, Content Optimization, and Westchester Knicks. Additionally, the role will play a key role in guiding the Digital and Community Relations functions as they relate to the Knicks business. The position will be responsible for setting strategic priorities, driving cross-functional execution, and ensuring alignment with broader organizational objectives.
Responsibilities
- Set strategic priorities and oversee the planning, coordination, and execution of initiatives across all reporting functions, ensuring alignment with broader organizational goals.
- Serve as a central marketing and brand strategy leader for the Knicks, bringing together key business units to support key brand initiatives and overarching business goals.
- Drive revenue growth through data-informed marketing strategies that improve customer acquisition, conversion, retention, and lifetime value.
- Partner with senior leadership to evaluate business performance, identify growth opportunities, and provide strategic recommendations on brand, marketing, and operational priorities.
- Establish clear KPIs and performance measurement frameworks, leveraging consumer research, data, and insights to evaluate effectiveness and optimize marketing investments.
- Own departmental budgets, resource allocation, and operational processes to ensure efficient execution and financial accountability.
- Provide strategic leadership and oversight across the Knicks Brand Strategy & Operations department's core business functions: Marketing Strategy, Alumni Relations & Fan Engagement, Social Platforms, and Content Optimization.
- Provide oversight of business operations for the Knicks' G-League affiliate franchise, the Westchester Knicks, through a dedicated direct report responsible for day-to-day operations.
- Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.
Requirements
- 12+ years of marketing, brand strategy, or business operations experience, preferably in sports, entertainment, or a consumer-facing industry.
- Proven hands-on leader with experience managing multidisciplinary teams, developing talent, and translating strategy into execution.
- Strong understanding of brand development, digital marketing, social media, and fan engagement strategies.
- Demonstrated ability to develop and execute integrated marketing strategy plans that deliver measurable business results.
- Excellent strategic, analytical, and financial management skills, including budgeting and resource allocation.
- Effective problem-solving and decision-making skills, with the ability to perform effectively under pressure and tight deadlines.
- Ability to balance strategic vision with hands-on execution in a fast-paced environment and engage effectively with senior management.
- Strong leadership, communication, and interpersonal skills, with the ability to utilize resources in a matrixed organization, to ultimately guide key business decisions from senior leadership.
Skills
- Brand Strategy
- Marketing Strategy
- Operations
- Digital Marketing
- Social Media
- Fan Engagement
- Content Optimization
- Budgeting
- Resource Allocation
- Financial Management
- Strategic Planning
- Team Management
- Talent Development
- Problem-Solving
- Decision-Making
- Leadership
- Communication
- Interpersonal Skills
Location
- Onsite
Work Type
- Full-time
Experience Level
- 12+ years
Salary/Compensations
- $208,000—$275,000 USD
Benefits
- Upskilling employees’ talents and strengths
- Tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers
- Growth and longevity for employees are top priorities
About the Company
- MSG Knickerbockers Corp. is a leading professional sports company that owns and operates the New York Knicks (NBA), as well as a development league team, the Westchester Knicks (NBAGL).
- As an original franchise of the NBA, the Knicks have a rich history, winning three NBA Championships including the 2025-26 NBA Championship.
Equal Opportunity
- MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status.
- MSG complies with all applicable federal, state, and local laws governing nondiscrimination, including considering requests for reasonable accommodations as required.