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About the Role

The Insights Lead, Brand & Consumer Analytics will transform data into actionable business insights for Brand and Consumer initiatives. This role expands the Analytics team's capabilities, complementing existing leads for Commercial & Digital Commerce and MMM & Forecasting. As a strategic partner, this individual will lead deep-dive analyses, uncover opportunities, identify performance drivers, and translate complex findings into clear business recommendations. They will build relationships with client stakeholders and collaborate with internal Accenture teams.

Responsibilities

Lead advanced analytics and insight generation for Brand and Consumer initiatives.
Develop compelling, data-driven narratives that influence decision-making and business strategy.
Translate complex analytical findings into actionable recommendations for executive and stakeholder audiences.
Partner with client and internal teams to identify opportunities, solve business challenges, and drive measurable outcomes.
Integrate insights across multiple analytics workstreams, including MMM, forecasting, commercial performance, and digital commerce.
Elevate the quality, consistency, and business relevance of analytical deliverables and executive communications.

Requirements

Minimum 10+ years' experience in analytics roles of increasing responsibility in media agency, and/or consulting organizations.
Strong client relationship management and stakeholder engagement skills, with the ability to build credibility and trust at multiple organizational levels.
Demonstrated expertise in data storytelling, executive presentations, and insight communication.
Advanced analytical and problem-solving capabilities, including knowledge of statistical methodologies and hypothesis-driven analysis.
Hands-on experience with data extraction, manipulation, and analysis using SQL and Python.
Ability to synthesize large, complex datasets into concise business insights and strategic recommendations.
Strong executive presence and communication skills, with experience presenting to senior leadership audiences.
Experience across a variety of industries is important and B2B experience is a plus.

Skills

SQL
Python
Data Storytelling
Executive Presentations
Insight Communication
Statistical Methodologies
Hypothesis-driven Analysis
Data Extraction
Data Manipulation
Data Analysis

Location

California
Colorado
Connecticut
District of Columbia
Illinois
Maine
Maryland
Massachusetts
Minnesota
New York
New Jersey
Ohio
Virginia
Washington

Work Type

Onsite

Experience Level

10+ years

Salary/Compensations

California $132,500 to $338,300
Colorado $132,500 to $292,200
Connecticut $132,500 to $292,200
District of Columbia $141,100 to $311,200
Illinois $122,700 to $292,200
Maine $112,900 to $249,000
Maryland $132,500 to $292,200
Massachusetts $132,500 to $311,200
Minnesota $132,500 to $292,200
New York $122,700 to $338,300
New Jersey $141,100 to $338,300
Ohio $122,700 to $270,600
Virginia $122,700 to $311,200
Washington $141,100 to $311,200

Benefits

Medical
Dental
Vision
Life
Long-term disability coverage
401(k) plan
Bonus opportunities
Paid holidays
Paid time off

About the Company

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Equal Opportunity

We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.
Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities.
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed.
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.
Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.
Accenture is committed to providing veteran employment opportunities to our service men and women.