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About the Role

Lead global subscriber growth across web and app for Reuters Professional. Own product testing strategy and paywall/registration optimization, partnering with cross-functional teams to meet and exceed subscription goals. Turn performance data into actionable roadmaps and drive growth for a premium news business.

Responsibilities

Lead a global, full-funnel strategy that drives engagement, subscriber acquisition, and retention.
Own the web and app testing roadmap for registration walls, paywalls, and product journeys, partnering with Product and Engineering to continuously improve conversion and engagement.
Build install-to-paid acquisition strategies across mobile web and apps, and test campaign structures, audience segments, and ad creatives to improve efficiency across all acquisition channels.
Define audience cohorts from performance data to guide marketing and product decisions, and work with Product, Engineering, and Design to optimize landing pages, funnels, and onsite experiences.
Ensure the subscription value proposition is clearly defined across all consumer touchpoints.
Partner with Analytics on retention and churn analyses, identifying drivers of cancellation and opportunities to grow subscriber lifetime value.
Translate campaign, subscription, and testing performance into actionable insights, roadmaps, and recommendations, while overseeing marketing processes, timelines, and creative development.

Requirements

5+ years of experience developing and implementing subscription growth strategies for a premium news media organization.
Deep understanding of acquisition funnels, paywall and registration strategies, user behavior, and subscription models, with experience driving engagement and growth across paywalled content.
Experience partnering with editorial, product, and marketing teams to grow digital subscriptions.
Ability to use data to inform decisions, including analyzing customer journeys, applying attribution models, and optimizing acquisition funnels.
Strong project management skills, with the ability to build data-driven strategy roadmaps with a detailed approach.
Core competencies: problem solving and original thinking, data-informed decision making, collaboration across a matrixed organization, and a commitment to shared goals.
Experience at a premium news media organization.

Skills

Subscription growth strategies
Acquisition funnels
Paywall strategies
Registration strategies
User behavior analysis
Subscription models
Data analysis
Attribution modeling
Project management
Problem solving
Original thinking
Data-informed decision making
Collaboration
Strategic planning

Location

Remote
Hybrid

Work Type

Hybrid
Full-time

Experience Level

Senior Manager
5+ years

Benefits

Hybrid Work Model
Flexibility & Work-Life Balance
Work from anywhere for up to 8 weeks per year
Career Development and Growth
Grow My Way programming
Skills-first approach
Industry Competitive Benefits
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Social Impact opportunities
Two paid volunteer days off annually

About the Company

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions.
We serve professionals across legal, tax, accounting, compliance, government, and media.
Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency.
Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments.
At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them.
Join us and help shape the industries that move society forward.
More information about Thomson Reuters can be found on thomsonreuters.com.

Equal Opportunity

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals.
To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law.
Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
More information on requesting an accommodation here.
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