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About the Role

The Director of Marketing owns Parsley's full growth engine with the goal of acquiring more members efficiently. This is a high-visibility role in the driver's seat of Parsley's growth. You'll run the channels that drive acquisition today and ensure brand investment shows up in conversion, CAC, and LTV.

Responsibilities

Lead a team of in-house specialists, agencies, and contractors.
Own paid media, SEO, lifecycle, and affiliate growth channels.
Set strategy, budget allocation, and testing priorities for growth channels.
Manage paid media agency to CAC and payback targets.
Partner with the Growth Product Manager on membership join flow and site conversion.
Align on a shared testing roadmap for join flow and site conversion.
Partner with the Brand Manager on brand strategy and content.
Partner with the PR agency on earned media to build demand and trust.
Own the marketing plan, budget, and forecast by channel.
Define how the brand contributes to growth.
Report weekly on funnel performance.
Make clear reallocation calls for marketing budget.

Requirements

8+ years in growth marketing.
3+ years leading a multi-channel team at a DTC, subscription, or consumer health company.
Hands-on ownership of paid media budgets and agency management against CAC and payback targets.
Direct experience scaling affiliate, SEO, and/or lifecycle/CRM.
Track record of using brand, content, or PR to move growth metrics.
Strong data fluency, including using AI tools for campaigns and analytics.
Comfortable being both strategist and operator on a lean team.
Healthcare, telehealth, or wellness experience preferred.
Experience marketing insurance-covered services preferred.
Experience partnering with a sales team on lead-to-purchase conversion.

Skills

Growth marketing
Paid media
SEO
Lifecycle marketing
Affiliate marketing
Agency management
Budget management
Forecasting
Brand strategy
Content marketing
PR
Data analysis
AI tools
CRO

Location

Remote US
Preference for Eastern or Central time zones
Preference for NYC metro

Work Type

Full-time
Remote
Hybrid opportunity with remote work and time on site at our NYC HQ

Experience Level

8+ years in growth marketing
3+ years leading a multi-channel team

Salary/Compensations

$160,000 to $190,000

Benefits

Equity stake for all employees based on role level
401(k) + employer matching program
Complimentary Parsley Health Complete Care membership
Subsidized medical, dental, and vision insurance plan options
Generous flexible time off plan
Annual professional development stipend
Annual wellness stipend

About the Company

Parsley Health is rebuilding primary care around root-cause, whole-person medicine.
Members get board-certified clinicians, health coaches, advanced testing, and a care platform.
A mostly virtual medical practice with care available across the country.
Recently expanded in-network access nationwide.
Focus on improving how growth, care delivery, member experience, and financial performance connect to make better decisions and scale sustainably.

Equal Opportunity

Parsley Health believes in celebrating everything that makes us human and is proud to be an equal opportunity workplace.
We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
The more inclusive we are, the better we can serve our members.