Sales Operations Advertising Senior Manager - CVS Media Exchange (CMX)
CVS Health · Chicago, IL, US
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About the Role
The Senior Manager, Sales Operations & Analytics is responsible for driving the operational effectiveness, rigor, and performance visibility of the sales organization. This role oversees core sales processes including forecasting, pipeline management, reporting, and planning to ensure consistent execution against revenue targets. Working closely with Sales leadership and cross-functional partners, this individual delivers accurate insights, standardized processes, and scalable infrastructure that improve forecast accuracy, optimize sales productivity, and enable data-driven decision-making. The role requires a strong balance of analytical expertise, operational discipline, and stakeholder partnership to support day-to-day sales execution and long-term performance improvement.
Responsibilities
- Own and manage core sales operations processes, including pipeline management, opportunity tracking, and forecasting cadence (weekly, monthly, quarterly, annual)
- Establish and enforce standardized sales processes, definitions, and workflows to ensure consistency and data integrity across the sales organization
- Partner with Revenue Operations and Business Systems to optimize CRM (Salesforce) processes, reporting structures, and system adoption
- Monitor pipeline health, including stage progression, conversion rates, and deal velocity, to ensure accurate visibility into business performance
- Support sales goal setting and quota allocation processes, ensuring alignment to revenue targets and organizational priorities
- Identify process gaps and inefficiencies, driving continuous improvement initiatives to increase scalability and seller productivity
- Lead the sales forecasting process, ensuring accuracy, consistency, and transparency through disciplined pipeline inspection and risk assessment
- Develop and maintain standardized reporting and dashboards that provide visibility into pipeline, bookings, revenue, and key performance metrics
- Conduct regular analysis of sales performance against targets, identifying trends, risks, and opportunities across teams, categories, and products
- Partner with Finance and Revenue Operations to align pipeline reporting with bookings, billed revenue, and incentive compensation (SIP) calculations
- Support monthly, quarterly, and annual business reviews by delivering clear, actionable performance insights and executive-ready reporting
- Translate data into practical recommendations that improve forecast predictability, pipeline conversion, and overall sales efficiency
- Support annual and in-year sales planning processes, including bottoms-up modeling, capacity planning, and performance tracking
- Partner with Sales leadership to identify gaps to target and develop action plans to improve performance
- Collaborate with Sales Enablement to reinforce process adoption, reporting usage, and sales best practices
- Provide ongoing operational support to the Sales organization, ensuring teams have the tools, data, and insights needed to execute effectively
- Serve as a key partner to Sales, Finance, Revenue Operations, and Sales Enablement to ensure alignment across forecasting, reporting, and planning processes
- Ensure consistent data definitions and reporting methodologies across teams to enable a single source of truth for performance tracking
- Proactively surface risks, inconsistencies, or data gaps, driving resolution and accountability across stakeholders
Requirements
- 6+ years of experience in Sales Operations, Revenue Operations, Strategy, or Sales Analytics
- Strong analytical skills with experience in forecasting, financial modeling, and pipeline management
- Advanced proficiency in Excel, PowerPoint, and CRM systems (e.g., Salesforce)
- 2+ years of leadership experience, directly managing a team member
- Demonstrated experience working closely with Sales leadership in a high-growth or complex environment
- Proven ability to translate data into strategic insights and actionable recommendations
- Exceptional cross-functional collaboration and communication skills
- Strong project management skills with a high level of operational rigor and attention to detail
- Bachelor’s degree or equivalent (HS Diploma and 4 years of experience) required
Skills
- Sales Operations
- Revenue Operations
- Sales Analytics
- Forecasting
- Financial Modeling
- Pipeline Management
- Excel
- PowerPoint
- Salesforce
- Leadership
- Project Management
Location
- Wellesley, MA
- Woonsocket, RI
- New York, NY – Soho office
- Chicago, IL
Work Type
- Hybrid
Experience Level
- Senior Manager
- 6+ years of experience
- 2+ years of leadership experience
Education Level
- Bachelor’s degree or equivalent (HS Diploma and 4 years of experience)
Salary/Compensations
- $82,940.00 - $199,144.00
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Retirement savings options
- Wellness programs
About the Company
- CVS Health® is building a world of health around every individual — shaping a more connected, convenient and compassionate health experience.
- CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for its suppliers, merchants, stores, GMs, brand advertisers, and agencies.
- CMX's full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for its clientele.
- CMX offers a range of flexible pricing and buying models, including self-service, to help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.
Equal Opportunity
- Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.