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About the Role
The Lead VM Stylist plays a pivotal role in shaping the Dunhill styling identity across multiple touchpoints, with a strong emphasis on e-commerce. This role involves curating and translating the Dunhill brand, British heritage, and seasonal collection narratives into compelling visual content for digital campaigns, showroom presentations, and global retail styling guidelines.
Responsibilities
- Report directly to the Visual Merchandising Director.
- Collaborate across E-commerce, Marketing, Training, and Visual Merchandising to ensure consistent styling.
- Participate in collection styling sessions and showroom preparations.
- Contribute styling insights to guide visual direction for all brand touchpoints.
- Curate and execute product styling for E-commerce shoots, including laydowns and ready-to-wear looks.
- Pull and build complete outfits based on the seasonal buy and key collection looks.
- Support off-cycle shoots with styling preparation and execution.
- Ensure styling reflects the collection narrative and aligns with the brand’s visual direction.
- Develop 360 styling and collection training modules in printed and video formats.
- Create styling videos outlining British styling do’s and don’ts.
- Lead in-store styling sessions across regions.
- Provide guidance on building complete looks.
- Support styling needs for off-calendar marketing shoots.
- Collaborate with marketing and creative teams to ensure styling reflects the brand’s aesthetic.
- Support collection showroom activities in London and Milan.
- Focus on ready-to-wear styling and presentation for showroom environments.
- Select and build key looks for presentation in collaboration with Creative Director and Design teams.
- Dress and style all mannequin looks for Best Practice sessions.
- Create clear styling guidelines and look direction for VM directives.
Requirements
- Commitment and drive with a strong commercial focus.
- Ability to thrive in a creative environment that encourages innovative thinking.
Skills
- Visual Merchandising
- Styling
- E-commerce Styling
- Collection Styling
- Training Module Development
- Video Creation
- Marketing Styling Support
- Showroom Styling
- Mannequin Styling
- Guideline Creation
Location
- London
- Milan
Work Type
- Full-time
Experience Level
- Lead
About the Company
- Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men.
- Our Maison is a renowned leader in luxury men's lifestyle, celebrated for its exquisite craftsmanship, timeless design, and unparalleled quality across a range of categories.
- We are dedicated to delivering an exceptional client experience and maintaining our distinctive brand elevation globally.
- Our true power does not lie in our similarities but in the rich diversity of our arts, cultures, and human skills, as well as our specific ability to foster untapped potential.
- We value freedom, collegiality, loyalty, and solidarity.
- We foster empathy, curiosity, courage, humility, and integrity.
- We care for the world we live in.