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About the Role
As a Marketing Manager, you will execute a disciplined and commercially focused marketing program that builds brand preference, generates demand, and supports the firm's expansion. You will collaborate with senior leaders to identify opportunities, translate expertise into market propositions, and create integrated campaigns that deliver measurable impact. This role involves finding compelling stories and insights, and working with specialists to bring them to market effectively, while also building internal enthusiasm for marketing initiatives.
Responsibilities
- Work with senior consulting and research leaders to identify themes, insights, and propositions that fuel growth, strengthen market position, and create competitive advantage.
- Translate expert knowledge into distinctive marketing assets that are engaging and actionable.
- Develop and execute integrated campaigns across paid, owned, and earned channels, continuously measuring performance and optimizing results.
- Collaborate with marketing specialists in digital, content, and design to ensure high campaign standards and contribute to an effective marketing function.
- Assist consultants and researchers in utilizing marketing as a commercial tool, providing them with campaign assets and insights for client engagement and new business development.
- Apply rigor to campaign planning and evaluation, ensuring data-driven decisions and alignment with business outcomes.
Requirements
- Experience in strategic B2B marketing, ideally within professional services, advisory, or research-led organizations.
- An interest in the technology, telecoms, and digital infrastructure sectors, and their commercial issues.
- Proven ability to translate business priorities into effective marketing plans and campaigns.
- A track record of delivering integrated B2B marketing programs that build brand preference, generate demand, and support growth.
- Confident influencing and working with senior stakeholders across the business.
- A structured, data-driven approach and confidence in marketing performance measurement.
- High levels of digital fluency, including MS Dynamics CRM, LinkedIn, social media planning tools, and AI-enabled ways of working.
- Strong project management and budget management skills.
- Ability to work independently and meet challenging deadlines while contributing to a collaborative team.
- Excellent written and verbal English, with the ability to communicate complex ideas clearly and persuasively.
Skills
- B2B marketing
- Strategic marketing
- Campaign development
- Integrated marketing
- Performance measurement
- Digital marketing
- Content marketing
- Project management
- Budget management
- Stakeholder management
- Communication
Location
- London
Work Type
- Hybrid
Experience Level
- Mid-level
Education Level
- Bachelor's degree
- Master's degree
Benefits
- Annual performance-related bonus
- 25 days of annual leave
- Employer pension contribution
- Enhanced maternity leave
- Enhanced family leave
- Private health and dental care
- Mental wellbeing app
- Flexible working
- Your birthday off
- Stepped career progression
- Continuous training for professional and personal development
- Career coaching programmes
- 3 volunteering days each year
- Cycle-to-work scheme
About the Company
- Analysys Mason is an award-winning specialist management consultancy for technology-intensive industries.
- They help clients make high-stakes technology decisions and implement them.
- Sector expertise includes telecoms, digital infrastructure, software, IT services, space, defence, manufacturing, and logistics.
- Founded in 1985, they have over 400 professionals across 17 offices in 13 countries, with experts having worked in over 140 countries.
- Their reputation is built on deep analytical insight and advanced economic modelling.
- They are a trusted advisor to businesses, investors, and governments worldwide, delivering high-impact results across strategic, regulatory, technology, transaction, and transformation initiatives.
- Their vision is to be the leading authority and catalyst for digital change, connectivity, and inclusion.
- They partner with Bridgepoint to grow and develop their activities.
Equal Opportunity
- We are proud to be an equal-opportunities employer and ensure fair work practices for all our employees, clients, candidates and other associated persons.