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About the Role

The Senior Director of Public Relations will lead Kendra Scott’s PR strategy, shaping cohesive consumer-facing messaging that builds brand awareness, strengthens cultural relevance and supports business growth. This leader will serve as the primary day-to-day contact for our PR agency partner, working in close collaboration to translate brand priorities into compelling stories and meaningful media coverage. The role will also serve as an internal resource for corporate communications, manage the PR Manager and lead the strategy and execution of select brand initiatives.

Responsibilities

Partner with the VP of Brand Marketing to develop annual, seasonal and initiative-specific PR plans aligned with brand and business priorities.
Drive cohesive, overarching consumer-facing messaging across campaigns, product launches, partnerships and brand experiences.
Develop compelling story angles that connect our products, founder and brand positioning.
Identify opportunities to reach new audiences and strengthen the brand’s position within fashion, lifestyle and culture.
Lead PR strategy and execution for mid-tier initiatives, ensuring clear objectives, strong storytelling and coordinated delivery.
Serve as the primary liaison and day-to-day contact for the PR agency, providing clear briefs, priorities, pitching materials, feedback and approvals.
Work in lockstep with the agency to proactively drive media awareness and secure meaningful consumer coverage.
Align internal stakeholders and agency partners on messaging, outreach plans, timelines and deliverables.
Ensure the agency has timely access to campaign assets, product information, samples and spokesperson resources.
Build and maintain relationships with key editors, journalists, stylists and industry contacts, complementing the agency’s network.
Oversee media materials, including press releases, pitches, talking points, fact sheets and briefing documents.
Evaluate PR performance with the agency, assessing coverage quality, message pull-through and progress against objectives.
Serve as an internal resource for corporate communications, helping teams develop clear, consistent messaging for company announcements and business milestones.
Partner with executive leadership and relevant internal teams on statements, interview preparation and communications needs.
Coordinate with Legal, HR and leadership on sensitive or reputational matters, supporting an aligned response.
Collaborate with Brand, Creative, Social, Influencer, Retail and Philanthropy teams to integrate earned media opportunities into broader marketing plans.
Support event strategy, promotion and attendance by partnering with the agency and internal teams on press, tastemaker and VIP outreach.
Oversee PR elements of assigned events, including invitations, briefing materials, media coordination and follow-up.
Manage the PR calendar and oversee sample distribution, product placement and gifting processes in partnership with the PR Manager.
Manage PR budgets and agency deliverables to ensure resources support the highest-priority opportunities.
Manage and develop the PR Manager, establishing clear priorities, accountability and growth opportunities.
Foster a proactive, collaborative team culture grounded in ownership, creativity and strong execution.

Requirements

Bachelor’s degree or equivalent experience.
10+ years of progressive experience in public relations or communications, ideally within fashion, accessories, beauty or a consumer lifestyle brand.
Demonstrated success managing PR agency relationships and translating business priorities into effective earned media strategies.
Strong consumer media relationships and a track record of securing meaningful fashion, lifestyle, and cultural coverage.
Exceptional writing and editing skills, with the ability to develop a cohesive brand narrative for different audiences.
Experience supporting corporate communications, executive visibility, and sensitive communications.
Strong awareness of fashion, entertainment, and culture, with sound judgment about opportunities relevant to the brand.
Proven ability to manage people, budgets and multiple initiatives while maintaining attention to detail.
Strong executive presence and the ability to build alignment across internal teams and external partners.
A solutions-oriented, results-driven approach and a commitment to team development.
A shared appreciation for our core values of Family, Fashion and Philanthropy.

Skills

Public Relations
Communications
Brand Messaging
Media Relations
Corporate Communications
Writing
Editing
Budget Management
Team Leadership
Event Management

Location

Austin, Texas

Work Type

Full-time

Experience Level

Senior Director
10+ years of experience

Education Level

Bachelor's degree or equivalent experience

About the Company

Kendra Scott is a lifestyle brand defined by distinctive design, a bold approach to color and a belief in the power of personal expression. Rooted in Family, Fashion and Philanthropy, we create jewelry and experiences that connect style with meaning.
Our team brings together creative vision, entrepreneurial spirit and a shared commitment to craft, innovation and community. Across our retail stores, wholesale partnerships and digital channels, we bring the brand to life through compelling storytelling and thoughtful customer experiences.
Headquartered in Austin, Texas, we draw inspiration from the city’s independent spirit and creative energy, building a culture where ideas thrive, relationships matter and giving back is part of everything we do.

Equal Opportunity

We are an equal opportunity employer and value diversity at our company.