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About the Role

The Omni Marketing Manager will manage, customize, and execute growth strategies and beverage solutions for a retail portfolio of customers in Canada to drive volume, share growth, value, beverage incidence, and profitability. This role involves managing relationships with brand teams, partners, sales, customer contacts, and other internal/external stakeholders to support customer programming and digital execution.

Responsibilities

Participate in long-term and short-term planning and development of retail strategy, consumer missions, and marketing plans based on consumer insights.
Develop and implement insight-driven occasion-based strategies and partnership marketing programs tailored to Coca-Cola and trade partner needs.
Collaborate with internal and external stakeholders, including Brand & Category Commercialization teams, to develop insight-driven marketing programs.
Manage marketing spend in accordance with program budgets, ensuring strong ROI and effective priority setting.
Plan, develop, and execute channel and customer promotions/programs that leverage brand ideas and consumer insights.
Provide customer business and value opportunity assessments.
Serve as a marketing generalist, stewarding consumer insights, industry trends, innovation, consumer initiatives, and media leadership.
Execute consumer and customer programs tied to Coca-Cola to fulfill brand and business objectives.
Prepare reports and presentations of research results, communicating critical learnings and actionable recommendations.
Develop marketing materials, including POS, sell-in materials, implementation manuals, and digital/social content.
Write creative briefs that clearly articulate communication objectives and success criteria for agency work.

Requirements

Bachelor's degree or equivalent combination of education and experience.
3+ years of experience in Omni Channel marketing, preferably in the fast-moving consumer packaged goods (FMCG) industry or agency.
Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel, and customer needs, translating them into actions and results.
Proven track record for managing competing priorities and delivering sustainable results.
Propensity for creative problem-solving and opportunity identification.
Aptitude for forward-looking vision and anticipation of future needs.
Ability to integrate brand and shopper strategies into effective omni channel marketing programs.
Effectively collaborates with brand/category teams and other key internal/external stakeholders.
Strong communication skills and ability to build relationships at all organizational levels.
Demonstrated personal leadership skills and influencing ability.
Proven working experience in digital marketing.
Experience in POS development is an asset.
Intermediate to Advanced MS PowerPoint, Word, and Excel skills required.
Conditional upon successful background clearance.

Skills

Omni Channel marketing
Shopper behavior interpretation
Brand strategy understanding
Channel and customer needs analysis
Priority setting
Decision making
Strategic thinking
Collaboration
Communication
Leadership
Influencing
Digital marketing
POS development
MS PowerPoint
MS Word
MS Excel

Location

Work From Home, Ontario Based

Work Type

Full-time
Contract

Experience Level

3+ Years experience

Education Level

Bachelor's degree or equivalent combination of education and experience

Salary/Compensations

$108,000.00 - $120,000.00 annually

Benefits

Competitive compensation package
Access to retirement and saving programs
Family and employee assistance program
Paid vacation and floater days
On-the-job training
Library of free courses for just-in-time learning

About the Company

Coke Canada Bottling is Canada’s Local Bottler, a proudly independent, Canadian, family-owned business.
We make, distribute, merchandise, and sell beloved beverages across Canada.
We operate in every province with over 6,000 diverse employees, 50+ sales and distribution centres, and five manufacturing facilities.
Our mission is to be the leading beverage partner in Canada, creating a better future and delivering optimism by bringing sustainable value to employees, customers, consumers, and communities.
We are advancing a high-performing, collaborative, and inclusive culture.
We are committed to sustainability, including reducing, reusing, recycling, decreasing our carbon footprint, and using water responsibly.
We have close, local connections with communities and opportunities for employee volunteerism.
We are building our business responsibly Toward a Better Future Together.

Equal Opportunity

Coke Canada has been recognized as one of Canada’s Best Employers for Diversity, and we’re committed to fostering a diverse, equitable and inclusive workplace.
We are creating a workplace culture that values diversity, enables inclusivity and ensures everyone feels like they belong.
We aim to ensure our diverse workforce is reflective of the communities in which we operate.
We encourage individuals to apply even if they don’t meet 100% of the listed qualifications.
Our hiring process is human-driven and does not involve AI tools for screening, assessment, or selection.
We provide accommodations or support throughout the recruitment process upon request.