Marketing & Client Development Senior Specialist – Digital Experience, Email
Cooley LLP · Boston, MA, US
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About the Role
This role is part of the Strategy, Transformation & Growth Team, acting as the firm’s "central nervous system" to build scalable infrastructure and data-backed frameworks for proactive, high-impact marketing strategy. It ensures strategic choices and unique brand differentiating experiences are translated into repeatable, optimized market performance.
Responsibilities
- Execute the day-to-day build and deployment of email campaigns, including template selection, HTML/text formatting, and rigorous link testing.
- Build and maintain automated nurture sequences and trigger-based workflows within the MAP to support client journeys.
- Perform advanced database segmentation and list cleanup to ensure highly targeted communications.
- Act as the primary point of contact for offshore execution resources, reviewing their work and managing the daily production queue.
- Serve as the final gatekeeper for quality assurance, ensuring all emails are mobile-optimized and compliant with global privacy regulations.
- Set up and execute testing protocols for subject lines, send times, and creative assets to provide data-driven optimization insights.
- Pull and synthesize standard channel metrics into actionable reports for MCD stakeholders.
- Manage the implementation of dynamic content blocks to ensure personalized experiences.
- Monitor system health and resolve technical delivery issues, escalating when necessary.
- Organize and maintain the digital asset library within the MAP, ensuring all templates and images are current and on-brand.
- Perform all other duties as assigned or required.
Requirements
- Exhibit proficiency in the Microsoft Office suite, iManage and other firm applications after orientation.
- Ability to work extended and/or weekend hours, as required.
- Ability to travel, as required.
- 4+ years directly applicable experience (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function).
- Proficiency in CRM, ESPs, MAPs, and orchestration technologies.
- Hands-on audience, journey, and email creation, testing and optimization (including HTML/CSS, advanced segmentation logic, and platform automation/integration).
- Working knowledge of email QA processes, deliverability, and compliance best practices.
- Demonstrated ability to exhibit analytical and critical thinking in day-to-day tasks.
- Proven ability to operate at an elevated level in terms of scope of responsibility, judgement and autonomy.
- Ability to work independently, demonstrate escalating ownership and mastery of assigned area.
- Become a resource and mentor to others as they progress in different roles within the department.
- Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data.
- High level of professionalism at all times.
Skills
- HTML/CSS
- Advanced segmentation logic
- Platform automation/integration
- Email QA processes
- Deliverability
- Compliance best practices
- Analytical and critical thinking
- Independent work
- Ownership and mastery
- Mentoring
- Confidentiality
- Professionalism
- Entrepreneurial
- Attention to detail
- Quality and consistency
- Digital first approach
- Strong verbal and written communication
- Organization
- Prioritization
- Coordination
- Consultative approach
- Strong judgment
- Team player
- Collaborative spirit
Location
- Hybrid
Work Type
- Hybrid Schedule
Experience Level
- Senior Specialist
- 4+ years directly applicable experience
Education Level
- Bachelor’s degree (Preferred)
Salary/Compensations
- $93,000 - $135,000
Benefits
- Competitive compensation
- Excellent benefits package
- Medical
- Health Savings Account (with applicable medical plan)
- Dental
- Vision
- Health and/or dependent care flexible spending accounts
- Pre-tax commuter benefits
- Life insurance
- AD&D
- Long-term care coverage
- Backup care for children and/or adults
- Parental support benefits
- Firm-paid life insurance
- Firm-paid AD&D
- Firm-paid LTD
- Firm-paid short term medical benefits
- 21 days of Paid Time Off (PTO)
- 10 paid holidays
- Generous parental leave
- Fertility benefits
About the Company
- Cooley is a global law firm with an expansive practice and more than 3,000 employees and partners worldwide.
- We value and celebrate diverse perspectives and strive to create a workplace where every individual can thrive.
- At the core of Cooley’s success is the exceptional talent and unwavering spirit of our people.
- We embrace individuality while fostering a ‘one-firm’ culture where collaboration and creativity thrive.
- Our people are the foundation of our success and the driving force behind everything we do.
Equal Opportunity
- Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.