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About the Role

This role is part of the Strategy, Transformation & Growth Team, which builds the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures strategic choices and unique brand differentiating experiences are translated into repeatable, optimized market performance.

Responsibilities

Manage the high-volume entry and formatting of content (insights, bios, news) within the CMS, ensuring high-fidelity layouts and brand consistency.
Conduct regular site audits to identify and fix broken links, image errors, and formatting inconsistencies across all digital properties.
Build and optimize campaign-specific landing pages, utilizing established design components to drive lead generation and client engagement.
Manage the flow of tickets to offshore development teams, providing clear requirements and performing UAT (User Acceptance Testing) on all fixes.
Prepare and optimize digital assets (photos, videos, graphics) for web performance, ensuring optimal load speeds and accessibility compliance.
Execute on-page SEO tactics, including the implementation of title tags, meta descriptions, and alt-text as defined by the search strategy.
Utilize monitoring tools to ensure the website meets WCAG standards, implementing tactical fixes to maintain an inclusive digital experience.
Set up and monitor event tracking (e.g., button clicks, form fills) to ensure user behavior is accurately captured for the Senior Manager’s analysis.
Act as a "super user" for the CMS, providing guidance to MCD contributors and maintaining internal "how-to" documentation.
Assist in the tactical testing of integrations between the web and other MCD technologies (CRM, MAP, etc.).
Perform all other duties as assigned or required.

Requirements

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications.
Ability to work extended and/or weekend hours, as required.
Ability to travel, as required.
4+ years directly applicable experience (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function).
Hands-on Web development/authoring experience (e.g. HTML, CSS, CMS).
SEO/AEO/GEO strategy and optimization (including schema markup, industry standard SEO tools).
Advanced web strategy skills (including personalization, testing, and analytics).
Experience in variety of web experience and orchestration technologies (e.g. digital asset and project management tools).
Demonstrated ability to exhibit analytical and critical thinking in day-to-day tasks along with the proven ability to operate at an elevated level in terms of scope of responsibility, judgement and autonomy.
Ability to work independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others and more as they progress in different roles within the department.

Skills

Microsoft Office suite
iManage
HTML
CSS
CMS
SEO/AEO/GEO strategy and optimization
Schema markup
Industry standard SEO tools
Personalization
Testing
Analytics
Digital asset management tools
Project management tools
Analytical thinking
Critical thinking
Entrepreneurial
Attention to detail
Quality and consistency
Digital first approach
Verbal communication
Written communication
Organization
Prioritization
Coordination
Consultative approach
Judgment
Teamwork
Collaboration
Confidentiality
Professionalism

Location

Hybrid

Work Type

Hybrid Schedule
Full-time

Experience Level

Senior Specialist
4+ years directly applicable experience

Education Level

Bachelor's degree (Preferred)

Salary/Compensations

$93,000 - $105,000

Benefits

Competitive compensation
Excellent benefits package
Medical
Health savings account (with applicable medical plan)
Dental
Vision
Health and/or dependent care flexible spending accounts
Pre-tax commuter benefits
Life insurance
AD&D
Long-term care coverage
Backup care for children and/or adults
Parental support benefits
Firm-paid life insurance
Firm-paid AD&D
Firm-paid LTD
Firm-paid short term medical benefits
21 days of Paid Time Off (“PTO”)
10 paid holidays
Generous parental leave
Fertility benefits

About the Company

Cooley is a global law firm with an expansive practice and more than 3,000 employees and partners worldwide.
We value and celebrate diverse perspectives and strive to create a workplace where every individual can thrive.
At the core of Cooley’s success is the exceptional talent and unwavering spirit of our people.
We embrace individuality while fostering a ‘one-firm’ culture where collaboration and creativity thrive.
Our people are the foundation of our success and the driving force behind everything we do.

Equal Opportunity

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.