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About the Role

Wells Fargo is seeking a Digital Product Management Senior Manager to lead new enterprise Generative AI capabilities — Surface & Orchestration. This role blends product strategy and platform delivery, bringing together marketing, AI engineering, data science, analytics, risk, and operations to deliver a secure, scalable, and compliant capability for Consumer Marketing. You will define the product vision and roadmap, develop a new team, own the backlog, and implement a robust product operating model.

Responsibilities

Own the product vision, strategy, and roadmap for Surface, a Generative AI capability that acts as a central UI and an orchestration layer for downstream marketing agents.
Define user journeys and UX for campaign managers and marketing operations (brief, ideation, audience selection, creative generation, approvals, deployment, and post‑launch optimization).
Translate business outcomes into well‑formed epics, features, and acceptance criteria; prioritize and sequence the backlog; and lead agile teams to ship high‑quality increments.
Build and evolve the orchestration layer that coordinates downstream agents (e.g., audience & segmentation, creative & content, channel & flighting, compliance & brand safety, analytics & insights).
Establish product operations, including SLAs, incident response, observability/telemetry, evaluation harnesses, red‑teaming, and continuous improvement loops.
Partner across Marketing, AI/ML Engineering, Data Science, Analytics, MarTech/AdTech, Legal/Compliance, InfoSec, and Risk to deliver an enterprise‑grade capability.
Integrate with agents that will perform tasks on the broader martech stack (e.g., journey orchestration, personalization, A/B testing, CDP, email/SMS/push platforms, paid media APIs) to enable end‑to‑end campaign execution.
Implement Responsible AI and Model Risk Management practices (governance, privacy/PII safeguards, bias/quality testing, prompt logging, human‑in‑the‑loop review, and content policy guardrails).
Drive performance and cost management (token usage, caching, RAG, model selection, throughput/latency SLAs) and define quality metrics (precision/recall, hallucination rates, user satisfaction).
Define adoption, engagement, and business impact KPIs; create dashboards and mechanisms to track outcomes (time‑to‑launch, lift, operational efficiency, compliance findings).
Own change management, enablement, and training for marketers; build a strong feedback loop with power users and a Community of Practice.
Lead vendor/partner evaluations and negotiations for LLMs, agent frameworks, vector databases, and observability tools; manage budgets and contracts in partnership with sourcing.
Coach and develop a team of product managers and product analysts; establish best practices in discovery, experimentation, and data‑driven decision making.
Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics.
Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer.

Requirements

6+ years of digital product management or leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.
3+ years of management or leadership experience.
Proven experience with Pega and Adobe platforms, representing expertise in successfully implementing complex solutions across the Marketing life cycle; this should include decision engines, RTCDP, testing and content.
Hands‑on familiarity with Generative AI platforms (LLMs), agent orchestration frameworks, prompt engineering, vector search/RAG, experimentation, and evaluation methods.
Candidate must be willing to work onsite at one of the stated locations listed in the job posting on a hybrid schedule.
VISA Sponsorship not supported by this role.

Skills

Generative AI platforms (LLMs)
Agent orchestration frameworks
Prompt engineering
Vector search/RAG
Experimentation
Evaluation methods
Pega
Adobe platforms
Decision engines
RTCDP
Testing
Content
Agile product delivery
Backlog management
PI planning
Sprint ceremonies
Release planning
Stakeholder management
Executive communication
Enterprise product integration
Marketing technology stacks
APIs
Data platforms
Data lineage
Data quality
Data privacy
Governance
Controls
Privacy
Security
Responsible AI
Risk
Legal
InfoSec
Problem solving
Influencing
Collaboration
Complex business and operational concepts translation
Written communication
Oral communication

Location

Onsite (hybrid schedule)

Work Type

Hybrid

Experience Level

Senior Manager
6+ years of digital product management or leadership experience
3+ years of management or leadership experience

Salary/Compensations

$159,000.00 - $305,000.00

Benefits

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement

About the Company

Wells Fargo is an equal opportunity employer.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company.
They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions.
There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.
Wells Fargo maintains a drug free workplace.
Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Please be prepared to provide accurate information and supporting documentation in connection with any lawful employment and education verification conducted by Wells Fargo.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.