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About the Role

This role will lead integrated marketing campaigns and initiatives supporting the strategic priorities of the Wealth and Institutional businesses in Japan. You will work closely with local and regional marketing teams, Corporate Communications, client business teams, product teams, and other partners to shape the marketing direction and translate business priorities into effective campaigns. By combining creative thinking, strong execution, and performance analysis, you will help enhance client engagement, strengthen our brand, and improve the commercial impact of our marketing activities.

Responsibilities

Design and lead integrated marketing plans that support the growth of the Japan Wealth and Institutional businesses and contribute to the firm’s financial objectives.
Develop campaigns aligned with Japan’s business priorities, leading content strategy, messaging, campaign materials, and activation plans designed to reach relevant client audiences.
Partner with regional marketing teams across digital, events, content, and iShares, as well as investment teams, product strategists, client business teams, Asia Pacific (APAC) Corporate Communications, and Compliance, to deliver integrated marketing solutions.
Lead the development and review of fund marketing materials, including materials supporting fund launches, and represent Marketing in new business initiatives.
Serve as a brand ambassador, strengthening awareness, familiarity, and preference for BlackRock’s investment capabilities among clients.
Manage campaigns within allocated budgets and oversee relationships with third-party agencies and vendors where appropriate.
Ensure marketing initiatives follow BlackRock guidelines, controls, and processes, proactively identifying and resolving risks.

Requirements

At least eight years of relevant experience in financial services, preferably within asset management, banking, or wealth management.
Excellent written and verbal communication skills in Japanese and English, including the ability to write, edit, and proofread marketing copy.
Strong knowledge of the investment-management industry, including investment products, client segments, and the competitive landscape.
A creative and data-informed approach to developing engaging messages, evaluating campaign performance, and identifying opportunities to improve established practices.
Strong strategic, critical-thinking, quantitative, and analytical skills, with the ability to develop thoughtful solutions and implement initiatives independently.
Demonstrated ability to influence senior stakeholders and collaborate effectively across local, regional, and global teams without relying on formal authority.
Strong project-management, prioritization, and organizational skills, with close attention to detail and the ability to advance multiple initiatives in an evolving environment.

Location

Tokyo

Work Type

Hybrid

Experience Level

8+ years

Benefits

Strong retirement plan
Tuition reimbursement
Comprehensive healthcare
Support for working parents
Flexible Time Off (FTO)

About the Company

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.
Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses.
Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees.
It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
To learn more about BlackRock, please visit Careers.BlackRock.com.
We also encourage you to get to know us on LinkedIn, Instagram, YouTube, X, and TikTok.

Equal Opportunity

BlackRock is proud to be an Equal Opportunity Employer.
We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.