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About the Role

Vitrolife Group has an immediate opening for a Senior Account Manager in the West Area responsible for Capital Equipment/Technologies. The role involves developing and executing sales strategies, prospecting, conducting product demonstrations, managing customer relationships, and collaborating with cross-functional teams to achieve annual sales targets and support customers in their fertility treatment journey.

Responsibilities

Develop and execute a sales strategy for capital equipment through North American direct sales and distribution channels.
Identify key market segments, potential customers, and competitive landscape to meet annual sales targets.
Identify gaps and resources needed for a commercial launch plan.
Implement selling strategies for EmbryoScope+ and eWitness alongside consumable devices.
Segment opportunities within territories and prioritize laboratories with Account Managers.
Work with Chain/Key Accounts to create opportunities across territories and drive the process to win business.
Leverage industry networks, trade shows, and digital platforms for lead generation.
Develop targeted campaigns for lead generation with marketing teams.
Conduct product demonstrations for potential customers, highlighting key functionalities and value propositions.
Build and maintain strong relationships with key decision makers and influencers in target accounts.
Facilitate collaboration between KOLs and medical affairs.
Serve as the primary point of contact for headquarters of Chain & Key Accounts customers throughout the sales process.
Identify opportunities for cross-selling and upselling with Account Managers.
Ensure field engineering team is the custodian of record for contracts and monitors EmbryoScope lifecycle for upgrades.
Provide feedback to SVP for timelines of additional field engineer headcount.
Collaborate with medical affairs and field engineers to ensure seamless post-sales support and customer satisfaction.
Collaborate with finance and legal teams to negotiate contracts and pricing agreements.
Monitor market trends, competitor activities, and regulatory changes.
Provide regular reports and updates on sales performance, pipeline status, and market insights to SVP & AVPs.
Utilize Salesforce to track customer interactions, sales activities, and progress towards targets.
Actively participate in the QBR process to ensure up-to-date forecasting.
Stay updated on industry developments, technological advancements, and best practices in sales and marketing.
Participate in training programs, workshops, and conferences to enhance skills and knowledge.
Actively seek feedback from customers and colleagues to improve sales strategies and processes.
Communicate market intel, customer feedback, and emerging trends to R&D for laboratory needs, product improvements, and shifting trends.

Requirements

Bachelor’s Degree from an accredited college or university.
5+ years of documented and verifiable capital sales experience within a hospital or clinically focused sales environment.
Must be able to travel at least 70%+ within territory.
Ability to analyze sales trends and effectively target and break into new business opportunities.
Documented ability to grow sales in earlier sales positions.
Satisfactory and positive responses from business and personal references.
Self-starter, team player, proven leadership qualities, high coachability.
Ability to determine and set priorities.
Able to build and keep strong customer relationships.
Must be energetic, enthusiastic, determined and goal oriented.
Excels in fast-paced, competitive environment.
An offer of employment is contingent on the successful passing of a background check.
All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Skills

Capital Equipment Sales
Sales Strategy Development
Lead Generation
Product Demonstration
Customer Relationship Management
Cross-selling
Upselling
Contract Negotiation
Market Analysis
Sales Reporting
Salesforce Utilization
Forecasting
Industry Network Leverage
Digital Platform Utilization

Location

Western US: CA, TX
West Area - US

Work Type

Full-time

Experience Level

Senior
5+ years of documented and verifiable capital sales experience

Education Level

Bachelor’s Degree

Benefits

Paid Time Off and 10 Paid Holidays
401(k) with Employer Match
Medical, Dental, Vision
IVF Coverage
GAP Insurance
Basic Life and AD&D Coverage
Short- and Long-Term Disability
Optional AFLAC Supplemental Policies
Employee Assistance Program (EAP)
Flexible Spending & Health Savings Account

About the Company

Vitrolife Group is a global provider of medical devices and genetic services.
We develop services and products for personalized genetic information and medical device products based on science and advanced research capabilities.
We support our customers by improving their clinical practice for the patient's outcome of fertility treatment.
We are approximately 1,100 colleagues worldwide, with headquarters in Gothenburg, Sweden.
Vitrolife Group's products and services are available in over 110 countries through our own presence in 30 countries and a network of distributors.
Vitrolife Group is a sustainable market leader aiming to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby.
The Vitrolife share is listed on Nasdaq Stockholm.

Equal Opportunity

Vitrolife Group is an equal opportunity employer committed to creating an inclusive workplace for all employees.
We celebrate diversity and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other protected characteristic in accordance with applicable laws.