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About the Role

The DAM Systems Manager is responsible for defining, governing, and optimizing the organization's Digital Asset Management (DAM) ecosystem. This role ensures brand assets are managed efficiently, consistently, and compliantly, reporting into Marketing Operations, Digital Enablement, or Brand Operations. It leads the strategic and operational management of the DAM platform, driving adoption, governance, and continuous improvement across content and asset workflows. The role is critical in enabling teams to efficiently create, manage, distribute, and access approved content while aligning with brand, legal, and business requirements. The DAM Systems Manager collaborates with various teams to establish best practices, optimize workflows, and maximize the value of digital content assets, requiring a collaborative, systems-oriented leader with strong stakeholder management, operational excellence, and a passion for digital transformation.

Responsibilities

Define and implement the DAM governance framework, standards, and operating model.
Establish and maintain metadata, taxonomy, asset lifecycle, and content governance standards.
Develop and evolve DAM policies and best practices for consistency, compliance, and scalability.
Drive continuous improvement initiatives to enhance content accessibility, efficiency, and asset utilization.
Own the day-to-day management, optimization, and evolution of the DAM platform.
Partner with technology teams and external vendors for system enhancements, upgrades, and integrations.
Identify opportunities to improve user experience, automation, and workflow efficiency.
Lead DAM-related projects and roadmap initiatives aligned with business priorities.
Act as the primary DAM subject matter expert across the organization.
Build strong partnerships with stakeholders to drive adoption and effective platform use.
Lead change management initiatives and champion DAM best practices.
Deliver training, onboarding, and user support for consistent utilization of DAM capabilities.
Support the development and optimization of content workflows across asset creation, approval, storage, and distribution.
Ensure assets are accurately tagged, maintained, and archived according to governance standards.
Collaborate with teams to support efficient content delivery and activation.
Drive alignment between local and global asset management processes.
Monitor DAM performance, adoption, asset utilization, and user engagement metrics.
Develop reporting frameworks and dashboards to measure platform effectiveness and business impact.
Gather stakeholder feedback and business requirements to inform future platform development.
Identify opportunities to leverage emerging technologies, including AI-enabled tagging, search, and content management capabilities.

Requirements

Significant experience managing Digital Asset Management platforms, content operations, or marketing technology systems.
Strong understanding of metadata, taxonomy, governance, and digital content lifecycle management.
Experience defining and implementing DAM operating models, standards, and best practices.
Strong stakeholder management skills with the ability to influence across multiple business functions.
Experience leading change management, training, and user adoption initiatives.
Strong analytical mindset with experience interpreting platform performance and usage metrics.
Experience working with system integrations and broader marketing technology ecosystems.
Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.
Strong communication skills with the ability to translate technical concepts into business-focused solutions.
Luxury, beauty, fashion, retail, or premium consumer brand experience is beneficial.

Skills

Digital Asset Management (DAM) platforms
Content operations
Marketing technology systems
Metadata management
Taxonomy management
Governance
Digital content lifecycle management
Operating model definition
Best practices implementation
Stakeholder management
Influencing
Change management
Training delivery
User adoption
Analytical mindset
Platform performance metrics interpretation
Usage metrics interpretation
System integrations
Marketing technology ecosystems
Project management
Organizational skills
Communication skills
Technical concept translation
AI-enabled tagging
AI-enabled search
AI-enabled content management

Location

Remote
Abroad

Work Type

Hybrid Working
Remote
Abroad

Experience Level

Significant experience managing Digital Asset Management platforms, content operations or marketing technology systems
Experience defining and implementing DAM operating models, standards and best practices
Experience leading change management, training and user adoption initiatives
Experience working with system integrations and broader marketing technology ecosystems

Benefits

Hybrid Working
25 Days Annual Leave (exc. Bank Holidays)
1 day Annual Leave to celebrate your birthday
Holiday Purchase opportunity
Bonus Opportunity
Ability to work Remotely/Abroad up to two weeks per calendar year
Summer Fridays
Generous Staff Discount
Mental Health Wellbeing Initiatives
Benefits platform with exclusive discounts and offers
Employee resource groups
LinkedIn learning