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About the Role
Lead marketing for a technical B2B AI company, owning product marketing, positioning, launches, content, sales enablement, and demand generation. This hands-on leadership role will establish the marketing function and translate complex technical capabilities into clear customer value.
Responsibilities
- Set marketing priorities, operating practices, and team capabilities, then hire and develop the team as the company grows.
- Shape positioning and messaging for priority use cases, including enterprise data migrations, for technical evaluators, data leaders, and executive buyers.
- Lead product launches, competitive analysis, customer research, and use-case development.
- Create sales presentations, solution briefs, competitive materials, and demo narratives to support enterprise opportunities.
- Own content strategy, website messaging, thought leadership, case studies, and customer stories.
- Plan and oversee demand generation through content, email, webinars, partners, events, and selected paid channels.
- Build AI-assisted marketing workflows for research, content, campaign execution, and analysis while maintaining quality and technical accuracy.
- Manage the marketing plan, budget, tools, and external partners, measuring performance and adjusting investment accordingly.
Requirements
- At least 6 years of product marketing experience at a technical B2B company, with experience in positioning and pipeline development.
- Hands-on experience marketing enterprise products in data infrastructure, data engineering, cloud platforms, developer tools, or enterprise AI.
- Experience working with a major cloud or data platform, such as AWS, Azure, Snowflake, Databricks, or dbt, and familiarity with Salesforce.
- Practical experience using AI tools, including building AI-supported marketing workflows.
- Ability to operate hands-on as a sole marketer while building a function and team; startup or regulated-industry experience is helpful.
- Must be authorized to work in the United States without visa sponsorship.
Skills
- Product marketing
- Positioning
- Pipeline development
- Enterprise product marketing
- Data infrastructure
- Data engineering
- Cloud platforms
- Developer tools
- Enterprise AI
- AWS
- Azure
- Snowflake
- Databricks
- dbt
- Salesforce
- AI tools
- AI-supported marketing workflows
- Marketing plan management
- Budget management
- Content strategy
- Demand generation
- Sales enablement
Location
- New York, New York
Work Type
- Hybrid
- Full-time
Experience Level
- 6+ years of product marketing experience
Salary/Compensations
- $190,000 to $220,000 annually