Le Labo - Marketing Manager at Estée Lauder Companies | JP | Rezi

Le Labo - Marketing Manager at Estée Lauder Companies

Le Labo - Marketing Manager

Estée Lauder Companies · JP

Yesterday

Le Labo - Marketing Manager

Estée Lauder Companies · JP

a day ago
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About the Role

The Le Labo Marketing Manager is responsible for leading the development and execution of marketing strategies that drive brand equity and sustainable revenue growth. This role partners closely with cross-functional teams, retail partners, and external agencies to deliver meaningful experiences through product launches, brand activations, and communications that strengthen brand awareness, consumer engagement, and long-term loyalty. All external communications should reflect respectful, kind, intentional, deliberate, and honest standards, without relying on pushy sales tactics. Exposure to online, digital, or e-commerce marketing is preferred. Given access to confidential information, this role requires sound judgment, discretion, and a strong sense of responsibility in protecting brand trust.

Responsibilities

  • Develop and lead mid-term brand strategies to enhance brand value, sales, and market share.
  • Align local sales and profit (P&L) targets with global brand objectives in collaboration with APAC.
  • Analyze the competitive landscape to identify growth opportunities and risks.
  • Ensure brand philosophy, tone, and positioning are consistently represented.
  • Execute plans in partnership with Digital Marketing, Commercial and CRM teams.
  • Create and implement presentations internally and externally.
  • Define and validate media strategies across digital and online channels.
  • Design Online & Offline CRM customer journeys.
  • Optimize marketing approaches based on consumer segmentation.
  • Maximize performance across online (Brand.com, 3PP) and offline touchpoints.
  • Operate and manage the online store (Brand.com).
  • Review and ensure quality of creative assets across online and offline platforms.
  • Manage influencer partnerships, contracts, and content alignment.
  • Develop category, hero product, and new product strategies, including objectives and communication plans.
  • Lead new product launch planning, demand forecasting, pricing, and promotional strategies.
  • Support retail marketing and in-store initiatives.
  • Manage product lifecycle, pricing, and visual asset governance.
  • Oversee VMD, in-store tools, and merchandising guidelines.
  • Manage marketing budgets and optimize return on investment.
  • P&L Management.
  • Embed Le Labo’s brand DNA, craft principles, and values into all marketing initiatives.
  • Design and execute activations that prioritize meaningful experiences and long-term relationships over short-term sales.
  • Demonstrate strong discretion by adhering to guardrails around confidential information, strategy, and data.
  • Apply a “conscious craft” mindset, considering ethical standards and impact when working with partners and initiatives.

Requirements

  • Minimum Education level: Degree in Business, Marketing or related field.
  • Minimum Years of Experience: 7+ years in related field, with prior experience leading a team.
  • Required Language Proficiency: Excellent in Communication, proficiency in written and spoken Japanese and English.
  • Strong analytical skills and attention to detail, fast-learning and flexible to deal with ambiguity.
  • Ability to think holistically and make sound commercial judgments.
  • Strong project management capabilities.
  • Excellent communication and interpersonal skills.
  • Preferred: experience or familiarity with online, digital, or e-commerce marketing (CRM, social, EC, etc.).
  • Working style: intentional, thoughtful, respectful, and brand‑driven, with a strong sense of judgment and integrity.

Skills

  • Brand Marketing
  • Strategic Planning
  • Marketing Strategy Development
  • Brand Equity Management
  • Revenue Growth
  • Cross-functional Collaboration
  • Product Launches
  • Brand Activations
  • Communications
  • Brand Awareness
  • Consumer Engagement
  • Customer Loyalty
  • Online Marketing
  • Digital Marketing
  • E-commerce Marketing
  • Omni-channel Execution
  • Judgment
  • Discretion
  • Responsibility
  • Competitive Analysis
  • P&L Management
  • Media Strategy
  • CRM
  • Customer Journeys
  • Consumer Segmentation
  • Performance Optimization
  • Influencer Marketing
  • Product Marketing
  • Demand Forecasting
  • Pricing Strategy
  • Promotional Strategy
  • Retail Marketing
  • In-store Initiatives
  • Product Lifecycle Management
  • Visual Merchandising (VMD)
  • Budget Management
  • Return on Investment (ROI) Optimization
  • Brand Guardianship
  • Strategic Thinking
  • Team Alignment
  • Execution Excellence
  • Analytical Skills
  • Attention to Detail
  • Flexibility
  • Ambiguity Tolerance
  • Holistic Thinking
  • Commercial Judgment
  • Project Management
  • Communication Skills
  • Interpersonal Skills
  • Japanese Language Proficiency
  • English Language Proficiency

Location

  • Tokyo, Chiyoda-ku, Marunouchi 3-2-3 Marunouchi Nijubashi Building 20F

Work Type

  • Full-time
  • Hybrid
  • Remote Work Available

Experience Level

  • 7+ years
  • Team Lead Experience

Education Level

  • Degree in Business, Marketing or related field

Salary/Compensations

  • Negotiable
  • Performance Bonus Annually
  • Salary Increase Annually

Benefits

  • Comprehensive Welfare Services (Tokyo Cosmetics Health Insurance Association, Erabberu Club)
  • Annual subsidy of 60,000 yen
  • Resort facilities
  • Resort Trust membership
  • Employee discount on company products
  • Regular health check-ups
  • Retirement benefit system (Defined Contribution Pension, Defined Benefit Corporate Pension)
  • Condolence money (Wedding celebration money, Childbirth celebration money, Sickness relief money, Various condolence money, Disaster relief money)
  • Commuting allowance (up to 50,000 yen)
  • Field work allowance (for sales positions)
  • Overtime allowance (for management positions, only late-night overtime)
  • Paid leave (granted from the day of joining, 3-12 days in the first year, up to 22 days thereafter)
  • Special leave (marriage leave, funeral leave, sick leave, industrial accident leave, disaster leave, maternity management leave)
  • Menstrual leave
  • Refreshment leave (for long-term service award recipients)
  • Childcare leave
  • New employee training
  • Internal skill-up training (coaching, logical thinking, English meeting skills, etc.)
  • External skill-up programs (English, business skills, office skills, etc.)
  • Career development program
  • Various e-learning

About the Company

  • The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally.
  • The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
  • ELC Japan LLC
  • Job Executor President: James Aquilina
  • Business Description: Manufacturing, sales, import/export of cosmetics and quasi-drugs.
  • Capital: 80 million yen