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About the Role
Shape the future of Best Buy Ads' streaming and Connected TV advertising business by leading product development for advertisers, improving campaign performance, and expanding monetization opportunities. This role involves turning complex challenges into valuable products through collaboration with engineering, data science, sales, media, and industry partners.
Responsibilities
- Define and drive the long-term product strategy, roadmap, and investment priorities for Best Buy Ads' Connected TV advertising platform.
- Own the end-to-end CTV product lifecycle, including strategy, business case development, platform architecture, partner integrations, audience activation, targeting, optimization, measurement, monetization, and go-to-market execution.
- Translate business objectives into clear product requirements, PRDs, and engineering priorities to deliver scalable CTV capabilities.
- Develop products and features that support direct, programmatic, self-service, and managed-service buying models while maximizing advertiser value.
- Define and oversee integrations with DSPs, SSPs, clean rooms, identity providers, measurement partners, and internal Best Buy Ads platforms.
- Drive product innovation across the demand and supply ecosystem, balancing advertiser performance, inventory monetization, auction efficiency, and customer experience.
- Identify, develop, and commercialize generative and agentic AI solutions that improve advertiser outcomes, internal operational efficiency, and platform differentiation.
- Serve as the voice of advertisers and agencies, establish success metrics, inform go-to-market strategy, and communicate product impact, priorities, and tradeoffs to leadership.
Requirements
- Bachelor’s degree in Business, Marketing, Computer Science, Engineering, or related field, or equivalent practical experience.
- 5 years of product management experience in digital advertising, ad tech, media, retail media, streaming, or Connected TV.
- 5 years of experience leading large cross-functional product initiatives from strategy through launch.
- 3 years of expertise in CTV, streaming video, programmatic advertising, RTB auction dynamics, identity frameworks, measurement methodologies, and digital advertising ecosystems.
- 5 years of experience with programmatic advertising, media buying, targeting, and measurement.
- Experience building AI-enabled products using machine learning, generative AI, or predictive analytics.
- Hands-on experience in platforms such as Amazon DSP, The Trade Desk, DV360, Magnite, FreeWheel, or similar.
- Experience with clean rooms and privacy-safe data collaboration environments (AMC, ADH, Snowflake, Databricks, or similar).
- Strong understanding of experimentation, statistical analysis, and data-driven product decision making.
- Experience with APIs, platform integrations, data ecosystems, and privacy-safe identity solutions.
Skills
- Product Management
- Digital Advertising
- Ad Tech
- Media
- Retail Media
- Streaming
- Connected TV (CTV)
- Programmatic Advertising
- RTB Auction Dynamics
- Identity Frameworks
- Measurement Methodologies
- AI-enabled Products
- Machine Learning
- Generative AI
- Predictive Analytics
- Amazon DSP
- The Trade Desk
- DV360
- Magnite
- FreeWheel
- Clean Rooms
- Data Collaboration
- Experimentation
- Statistical Analysis
- Data-driven Product Decision Making
- APIs
- Platform Integrations
- Data Ecosystems
- Privacy-safe Identity Solutions
Location
- Richfield, Minnesota
- New York City
- Remote
Work Type
- Hybrid
Experience Level
- Senior
- 5 years of product management experience
- 5 years of experience leading large cross-functional product initiatives
- 3 years of expertise in CTV, streaming video, programmatic advertising, RTB auction dynamics, identity frameworks, measurement methodologies, and digital advertising ecosystems
- 5 years of experience with programmatic advertising, media buying, targeting, and measurement
Education Level
- Bachelor’s degree in Business, Marketing, Computer Science, Engineering, or related field, or equivalent practical experience
Benefits
- Competitive pay
- Great employee discount
- Financial savings and retirement resources
- Support for your physical and mental well-being
- Different types of leaves of absence (LOA) and potential pay sources
- Paid time off (vacation or PTO)
- Incentive pay
About the Company
- As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology.
- We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.
- Our culture is built on deeply supporting and valuing our amazing employees who make it all possible.
- We’re committed to being a great place to work, where you can unlock unique career possibilities.
- Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future.
- Tomorrow works here.™
Equal Opportunity
- Best Buy is an equal opportunity employer.