Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Field Marketing Lead role.
Rezi rewrites your resume against Rec Technologies's job description. Free.
Tailor your resume to this Field Marketing Lead role.
Rezi rewrites your resume against Rec Technologies's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Field Marketing Lead posting at Rec Technologies — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Field Marketing Lead posting at Rec Technologies — free, in seconds.
About the Role
Parks and recreation is a relationship-driven market where buying decisions start at industry events. As Field Marketing Lead, you will own Rec's in-person presence nationwide, turning it into pipeline by building the events calendar, managing sponsorships, creating hosted events, and partnering with Sales. This is a builder role where you will define the playbook and budget for the first dedicated field marketing function.
Responsibilities
- Own the events strategy, building and managing an annual calendar of conferences, trade shows, and industry gatherings.
- Decide event participation levels and rationale.
- Manage sponsorships, booth design, shipping, swag, speaking slots, staffing, and logistics.
- Design and run customer dinners, regional roadshows, executive roundtables, user groups, and webinars.
- Partner with AEs and SDRs on territory plans, pre-event outreach, meeting booking, and post-event follow-up.
- Own lead capture, routing, and handoff.
- Activate customers as champions through speaking, paneling, and reference programs.
- Launch targeted regional and account-based campaigns using events, direct mail, email, and digital tactics.
- Track cost per meeting, pipeline sourced and influenced, and ROI by event.
- Report results and reallocate budget based on performance.
- Own the field marketing budget, association relationships, and vendor partnerships.
Requirements
- 5+ years in field, event, or regional marketing, ideally at a B2B SaaS company.
- Proven track record of owning a multi-event calendar and tying events to measurable pipeline and revenue.
- Strong partnership with Sales.
- Exceptional project management skills.
- Comfort with CRM (HubSpot or Salesforce) and marketing automation for lead management.
- Clear, confident communication skills.
- Willingness to travel roughly 30-40%, with heavier stretches during conference season.
- Scrappy, ownership mindset suited to a fast-growing startup.
Skills
- Field Marketing
- Event Marketing
- Regional Marketing
- B2B SaaS Marketing
- Sales Partnership
- Project Management
- CRM (HubSpot or Salesforce)
- Marketing Automation
- Lead Capture
- Lead Routing
- Lead Reporting
- Communication
- Travel
- Startup Environment
- Government/Public Sector Marketing (Nice to have)
- Parks and Recreation Industry Knowledge (Nice to have)
- Account-Based Marketing (Nice to have)
- Event Platforms (Nice to have)
- Building Marketing Functions (Nice to have)
Location
- San Francisco / Remote, US
Work Type
- Remote
- On-site
Experience Level
- 5+ years
Salary/Compensations
- $160,000–220,000 base + meaningful equity
Benefits
- Flexible PTO
- Top-tier health/dental/vision
- 401(k) plan
About the Company
- Rec (recreation.ai) is reimagining how the world plays, participates in community, and gets active using AI.
- The company aims for more recreation for everyone, operating at the intersection of a consumer product and an enterprise platform.
- The team includes founders from Uber and leaders from Google, Microsoft, Strava, Hipcamp, and Airbnb.
- People join Rec to build AI that gets people back into the real world and to work with smart people.