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About the Role

Sparteo is seeking a dedicated senior seller in the UK to build a strong local presence by acquiring independent premium and mid-market publishers. Based in London, this role involves leveraging your network and sales expertise to identify, engage, and secure exclusive monetization partnerships with publishers overlooked by larger platforms. As the first dedicated senior seller in the UK, you will own the market end-to-end and influence Sparteo's growth strategy in the region.

Responsibilities

Map the UK web to find independent publishers, vertical and niche media, regional outlets, and digital-first brands (Tier 2) that are under-monetized or poorly served.
Activate your network to open doors with publisher owners, founders, and revenue leaders, creating a qualified pipeline.
Quickly assess publisher ad stacks, traffic quality, and revenue potential to focus on high-upside accounts.
Build and maintain a robust, predictable pipeline with rigorous forecasting against ambitious revenue targets.
Engage CEOs, founders, CROs, and Heads of Revenue, positioning Sparteo as a strategic monetization partner.
Translate complex concepts like header bidding, consent, page experience, and yield into clear business cases demonstrating revenue uplift.
Lead negotiations for long-term agreements, focusing on value and revenue uplift, and collaborate with Legal on contractual terms.
Coordinate seamless handoffs with Account Management and Ad Operations teams to ensure new partners achieve results quickly.
Provide structured insights on UK publisher needs, objections, and market specifics to leadership and Product teams.
Analyze managed-service and monetization players active with UK Tier 2 publishers and develop arguments to displace them.
Help define the UK go-to-market strategy and become the local reference for Sparteo’s supply business.

Requirements

10+ years in ad tech or digital media sales on the publisher side, with a proven track record of closing and growing publisher partnerships in the UK.
An established network among UK Tier 2 publishers (independent premium, mid-market, vertical and niche media), with real decision-maker relationships.
Experience selling exclusive or managed-service monetization solutions, beyond plain non-exclusive SSP integrations.
Credibility with publisher owners and C-level executives, with strong negotiation skills to structure and close long-term partnerships.
Hunter mentality with the ability to open new accounts, handle objections, and close deals independently.
Based in London, or in the UK and ready to be in London regularly.
Solid understanding of programmatic mechanics: header bidding, SSPs, ad servers, yield, and consent management (IAB TCF, UK GDPR).
Strong analytical mindset to build data-backed business cases (RPM uplift, traffic analysis, yield comparison).
Experience in a fast-growing ad tech company or market launch, building a book of business.
Daily use of AI tools for sales research, preparation, and scaling.
Experience selling video monetization or CMP/consent solutions as part of a broader stack is a plus.
Knowledge of CTV and in-app monetization trends in the UK is a plus.
Familiarity with tools like SimilarWeb, BuiltWith, or ad stack analyzers is a plus.
French language skills are a plus (not required).

Skills

Sales
Negotiation
Business Development
Programmatic Advertising
Ad Tech
Publisher Monetization
Relationship Building
Market Analysis
Strategic Planning
AI Tools Usage

Location

London, UK

Work Type

Hybrid
Flexible

Experience Level

Senior
10+ years

Benefits

Private health insurance
Pension plan
Life insurance
Access to AI tools (Claude)

About the Company

Sparteo is an independent suite of AI-powered advertising technologies built on sustainable, sovereign infrastructure.
Since 2018, Sparteo has been reshaping programmatic advertising to be faster, more transparent, and more profitable by building the most direct path between publishers and advertisers.
Sparteo's mission is to monetize audiences across every device, including web, apps, and CTV.
Their data-driven tech delivers 30% higher revenues for clients on average compared to traditional solutions.
Sparteo offers solutions including Actirise (display tech), FastCMP (consent management platform), Meetscale (SSP), Viously (video tech), and Voxeus (audio tech).
The company has a team of 100+ talents across 11 countries.
Sparteo has been recognized as one of Europe's fastest-growing tech companies (FT1000) and a hot startup (The Europas).
Their Actirise solution is ranked #1 Web SSP in France by Pixalate.
Sparteo's core values include being drivers, data-obsessed, thinking as one, trading off for high-impact results, solving problems, and practicing radical transparency.

Equal Opportunity

Sparteo believes diversity is a strength and is committed to providing equal opportunities and fostering an inclusive work environment.
They encourage applications from all backgrounds, identities, and experiences.