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About the Role
goop is seeking freelance Art Directors to lead creative for upcoming 2027 launches for goop Beauty and GWYN fashion line. Specialists in beauty will lead beauty launches, and fashion specialists will lead GWYN collections. You will own the creative process from concept to final asset delivery, ensuring all touchpoints reflect a luxury brand's polish and sensibility.
Responsibilities
- Develop elevated campaign concepts, moodboards, and visual direction.
- Map all needed assets across various channels, including social, paid, PDP, Amazon, wholesale, retail, and event signage.
- Build shot lists to cover the full set of baseline content for the category.
- Plan for special crops and versions needed for tentpoles and other initiatives.
- Art direct photo and video shoots on set, maintaining a luxury standard for every frame.
- Collaborate with photographers, videographers, stylists, and talent to capture the concept and complete the shot list.
- Manage post-production through final delivery, including edit, retouch, color, and resizing.
- Write clear, detailed edit notes for video cuts, specifying pacing, frame selection, and versions for each platform.
- Own typography and on-screen text across video and static assets.
- Deliver a final toolkit with links to all approved assets for channel owners.
- Work with brand, marketing, social, e-commerce, and retail teams to ensure consistency across all channels.
- Use final legal-approved copy and claims across all assets.
- Keep each project on schedule according to the 2027 launch calendar.
Requirements
- Proven art direction experience at luxury or prestige brands across concept, production, and post.
- Clear specialty in either premium-to-luxury skincare and beauty or luxury fashion.
- A trained eye for what makes a brand feel luxurious, including composition, lighting, texture, and restraint.
- Experience bringing luxury aesthetics to both campaign and everyday content.
- Portfolio showcasing campaign work in your category for premium or luxury brands, from concept to final assets, including video and stills.
- Hands-on knowledge of video editing workflows.
- Ability to give precise, actionable edit notes.
- Strong typography and layout skills.
- Fluency in Figma and the Adobe Creative Suite.
- Highly organized and able to manage multiple projects simultaneously.
- Calm and decisive on set.
- Figma and AI platforms are required.
Skills
- Art Direction
- Concept Development
- Pre-Production Planning
- On-Set Art Direction
- Post-Production Management
- Video Editing
- Typography
- Layout Design
- Figma
- Adobe Creative Suite
- AI Platforms
- Organization
- Project Management
- Communication
Location
- Remote
Work Type
- Freelance
- Project-based
- Contractor
Experience Level
- Proven experience
Salary/Compensations
- Project-based fee, determined by the scope of each project.
About the Company
- goop is a lifestyle platform focused on exploration, curation, and conversation, offering beauty, fashion, and editorial content.
- The company has expanded from a weekly newsletter to a multi-faceted business including beauty, fashion, food, podcasts, TV shows, live events, and retail stores.
- goop operates with a focus on results, clear goals, and measurable outcomes, integrating AI into its workflows.
- The company culture empowers employees with defined scope and decision-making authority, operating in a 'founder mode'.
Equal Opportunity
- goop is an Equal Opportunity Employer.
- goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
- All employment is decided on the basis of qualifications, merit, and business need.
- All applicant information is collected, stored, and processed in accordance with the CCPA Notice for Job Candidates.