Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Analyst, SEM role.
Rezi rewrites your resume against Williams-Sonoma's job description. Free.
Tailor your resume to this Analyst, SEM role.
Rezi rewrites your resume against Williams-Sonoma's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Analyst, SEM posting at Williams-Sonoma — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Analyst, SEM posting at Williams-Sonoma — free, in seconds.
About the Role
In the Analyst role, you will support the day-to-day management and optimization of WSI’s Paid Search and Shopping/PLA programs. You will deliver regular reporting, analysis, and insights to help measure and improve marketing performance; support budget pacing, revenue/spend forecast tracking, seasonal keyword builds, campaign audits, promotion execution, testing, and daily campaign monitoring. This role reports to the Manager of SEM/PLAs.
Responsibilities
- Support the planning, execution, and ongoing management of campaigns across Google Ads and Microsoft Ads, including campaign setup, structure, budget pacing, bid/budget updates, and QA.
- Support Shopping campaign management across Google and Bing Product Listing Ads, including product feed optimization, promotion management, local inventory ads, and product-level performance analysis.
- Monitor daily campaign performance with attention to ROI/ROAS, budget pacing, campaign health, and optimization opportunities across Paid Search and PLAs.
- Deliver weekly and ad hoc search performance reports to Marketing team and Brand partners.
- Participate in weekly meetings with Marketing partners to review SEM performance, and priorities.
- Support WSI’s digital testing plan, including ideation, setup, reporting, and interpretation of text and PLA tests.
Requirements
- BS/BA or equivalent work experience
- 1-2+ years experience in digital marketing with a focus on paid search and Shopping/ PLA campaign management, or equivalent experience
- Confidence with analyzing large data sets and making recommendations/developing and executing strategies from analysis and test results
- High attention to detail, deadline-oriented, and strong organizational skills
- Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization
- Entrepreneurial spirit and ability to work in a fast-paced environment, and ability to work well with a team
- Strong MS Excel skills.
- This role requires being onsite in the San Francisco, CA office Monday through Thursday
Skills
- Google Ads certifications
- SEM platforms certified
- PLA and SEM bid management platform experience
- ETL platform familiarity (Snowflake, Domo, etc.)
Location
- San Francisco, CA
Work Type
- Onsite
Experience Level
- 1-2+ years
Education Level
- BS/BA or equivalent work experience
Salary/Compensations
- $72,000- $80,000
Benefits
- A generous discount on all WSI brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial and emotional health
- In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops, learning programs, and speaker series
About the Company
- Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.
Equal Opportunity
- Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.