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About the Role
Rec is seeking an ABM Marketing Lead who is both a strategist and an operator. This role will be responsible for identifying, engaging, and acquiring key accounts within municipal Parks and Recreation and large Private Rec opportunities. The position focuses on building a repeatable account-based engine to generate qualified pipeline and revenue.
Responsibilities
- Set and execute ABM strategy, including building target account lists, plays, systems, and operating cadence.
- Partner with Sales leadership to define ideal customer profiles and maintain tiered target account lists.
- Map decision-makers and influencers at priority accounts, tracking key buying signals and contract renewal dates.
- Design and run coordinated, multi-channel plays across paid media, personalized outreach, events, and customer reference programs.
- Own Rec's presence at industry events and build hosted sessions to engage target accounts.
- Operate modern ABM systems and AI workflows for account research, personalization, and sales follow-up.
- Build reporting to measure account coverage, engagement, pipeline, and win rates.
- Manage the ABM budget, vendors, and contractors, and build a high-performing ABM function.
- Partner closely with Sales, Product Marketing, Customer Experience, Product, and Executive Leadership.
Requirements
- 5+ years of B2B SaaS marketing experience with a focus on ABM, including leadership roles in high-growth companies.
- Proven success balancing strategic thinking with hands-on execution in lean, fast-moving organizations.
- Deep experience building ABM programs end to end: account selection, tiering, buying-committee mapping, orchestrated plays, and measurement.
- Experience with long, high-consideration sales cycles where marketing works hand in hand with Sales.
- Public sector, government, or education (SLED) experience is a strong plus.
- Exceptional written and verbal communication skills, with the ability to influence executives and cross-functional partners.
- Ability to earn the trust of sellers.
Skills
- Account-based marketing (ABM)
- HubSpot or similar marketing automation/CRM systems
- ABM, intent, and enrichment tools
- AI-powered GTM technologies
- Account-level measurement, attribution, budgeting, and ROI analysis
- Strategic thinking
- Hands-on execution
- Buying committee mapping
- Orchestrated account plays
- Event marketing
- Field marketing
- Customer reference programs
- Budget management
- Vendor management
- Cross-functional partnership
Location
- San Francisco, CA
Work Type
- On-site
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $160,000–220,000
Benefits
- Flexible PTO
- Top-tier health/dental/vision
- 401(k) plan
- Meaningful equity
About the Company
- Rec (recreation.ai) is an AI-native vertical software company serving the recreation space.
- Our platform helps teams manage programs, facilities, memberships, payments, schedules, communications, reporting, and AI workflows from one modern system.
- We are building the platform that helps communities expand access to local recreation.
- Our founders were among the first few hundred at Uber, then led teams at The Athletic and MasterClass.
- The team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb.