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About the Role
We are looking for a detail-oriented and curious Junior Media Planner/Buyer to support the planning, buying, booking and delivery of publication campaigns across print, digital and specialist media environments. You will help turn client objectives into well-researched publication recommendations, working with senior planners, buyers, media owners, publishers and internal teams. The role combines audience and market research, media-owner liaison, campaign administration, quality assurance and performance reporting.
Responsibilities
- Support the planning and buying of publication campaigns across relevant print and digital titles.
- Research publications, audiences, readership profiles, circulation, reach, engagement, environments and editorial context.
- Help identify suitable titles and media opportunities based on client objectives, target audiences, markets and budgets.
- Maintain accurate publication databases, media-owner contacts, rate cards, deadlines, specifications and availability information.
- Request and compare proposals, rate details, added-value opportunities and availability from publishers and media owners.
- Assist with media plan development, including titles, formats, positions, insertions, flighting, costs and projected delivery.
- Prepare and issue briefs to media owners, ensuring objectives, audiences, creative requirements, timings and budgets are clear.
- Support negotiation of rates, added value, make-goods and other campaign efficiencies under senior guidance.
- Coordinate bookings, insertion orders, purchase orders, creative deadlines, materials and campaign confirmations.
- Check publication schedules, page positions, creative specifications and delivery requirements before launch.
- Liaise with publishers and media owners to resolve issues, confirm changes and ensure campaigns are delivered as booked.
- Track spend, bookings, invoices, delivery and outstanding actions accurately.
- Support post-campaign reporting, including delivery against plan, performance, audience outcomes, added value and learnings.
- Maintain clear campaign documentation and follow internal approval, QA and governance processes.
- Contribute to new-business proposals, media recommendations and publication landscape updates.
Requirements
- Experience in media planning, media buying, publishing, advertising or communications.
- Strong interest in publications, journalism, editorial environments, specialist media and audience behaviour.
- Working understanding of media planning concepts, including reach, frequency, audience composition, circulation, impressions and cost efficiency.
- Confident managing spreadsheets, media plans, budgets and detailed campaign information.
- Strong written and verbal communication skills, with the confidence to manage day-to-day interactions with media owners and internal stakeholders.
- Excellent attention to detail and a disciplined approach to checking dates, costs, specifications and bookings.
- Ability to manage multiple deadlines, follow processes and maintain accurate records.
- Commercial awareness and the ability to assess rates and value, contribute to negotiations, and understand campaign outcomes.
- Analytical mindset, with the ability to interpret research and campaign data and draw actionable insights.
- Collaborative approach, with the ability to work independently on day-to-day planning tasks and contribute to the wider team.
- Experience with media research tools, publication databases or booking systems is desirable.
Skills
- Media planning
- Media buying
- Publishing
- Advertising
- Communications
- Spreadsheet management
- Media plan management
- Budget management
- Campaign information management
- Written communication
- Verbal communication
- Attention to detail
- Record keeping
- Commercial awareness
- Negotiation
- Data analysis
- Collaboration
- Media research tools
- Publication databases
- Booking systems
Location
- London
Work Type
- Full Time
Experience Level
- Junior
Benefits
- Competitive Reward & Pay
- Career Growth & Development
- Collaboration
- Professional Development
- Work-Life Balance
- Community & Recognition
- Family Support
- Purpose & Belonging
About the Company
- Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets.
- Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
- With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing.
- At Gravity Global, we believe our people are our greatest strength.
- We’re a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact.
- We’re growing fast – across continents and disciplines – and we’re looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us.
Equal Opportunity
- Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.
- If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.