Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Consumer Insights Manager role.
Rezi rewrites your resume against Expedia Group's job description. Free.
Tailor your resume to this Consumer Insights Manager role.
Rezi rewrites your resume against Expedia Group's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Consumer Insights Manager posting at Expedia Group — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Consumer Insights Manager posting at Expedia Group — free, in seconds.
About the Role
The Traveler Research and Insights Team is seeking a Consumer Insights Manager to contribute to building traveler-centric brands. In this role, you will partner closely with marketing teams to understand traveler perceptions of brands and communications, using research and insights to inform creative development, assess brand health, and evaluate marketing effectiveness.
Responsibilities
- Lead end-to-end research programs, from execution to delivering actionable insights
- Own major measurement workstreams such as Creative Development & Testing, Campaign Reporting, Sponsorship reporting, and contributing to Brand Health Tracking reporting across Brand Expedia
- Collaborate with cross-functional stakeholders to define clear measurement objectives and develop tailored research plans
- Advocate for brand measurement best practices across the marketing organization and broader Expedia Group
- Manage external research partners and foster long-term, productive relationships
- Ensure our measurement approaches evolve with the latest industry standards, technologies, and marketing trends
Requirements
- Minimum 6 years of experience in consumer research and insights, with a strong track record in creative testing, brand and campaign measurement
- Experience on both agency and client sides is ideal, though high-performing candidates from either background are welcome
- Proficient in a range of research methodologies, including traditional qualitative and quantitative approaches, as well as social listening and sentiment analysis tools
- Ability to translate complex data and research learnings into clear, engaging, and actionable narratives for diverse audiences, including key stakeholders and senior leadership
- Comfortable getting hands-on with data and research to craft clear, engaging narratives
- Adept at navigating complex, global organizations and building relationships with stakeholders across functions and geographies
- Ability to collaborate with cross-functional teams (marketing, creative, analytics, product) to integrate insights into business strategies and actions
- Excellent project management skills, with the ability to juggle multiple workstreams and maintain attention to detail
- Experience measuring campaign effectiveness and creative preferred
Skills
- creative testing
- brand measurement
- campaign measurement
- qualitative research
- quantitative research
- social listening
- sentiment analysis
- data analysis
- project management
Location
- Austin
- Seattle
Work Type
- Full-time
Experience Level
- Minimum 6 years of experience
Salary/Compensations
- Austin: $110,500.00 - $155,000.00 (potential to increase up to $177,000.00)
- Seattle: $110,500.00 - $155,000.00 (potential to increase up to $177,000.00)
Benefits
- Medical, dental, and vision coverage
- Paid time off
- Employee Assistance Program
- Wellness and travel reimbursement
- Travel discounts
- International Airlines Travel Agent Network (IATAN) membership
About the Company
- Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Equal Opportunity
- Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.