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About the Role
FOX News Media is seeking an Associate Marketing Manager, CRM to cultivate audience relationships across digital products. This role involves managing personalized campaigns via email, push, and in-app messaging, leveraging first-party data to enhance engagement and loyalty.
Responsibilities
- Build and launch real campaigns and journeys, from segmentation through analysis.
- Contribute to engagement strategy across onboarding, habit formation, re-engagement, and loyalty for our news audience.
- Help track and drive progress against engagement targets, such as click-through, return visits, and content consumption driven by owned channels.
- Build, QA, and launch multi-channel campaigns, newsletters, and automated journeys in Braze across email, push, and in-app.
- Help develop and maintain segments from demographic, behavioral, and first-party data, and work with Data and Engineering to power personalization.
- Set up and run A/B and multivariate tests, and summarize results and learnings.
- Build reporting and analysis that shows what is working, what is not, and what to try next.
- Support campaigns tied to product launches and editorial priorities, working with Product, Editorial, Growth, Design, and Analytics.
- Help manage send volume and frequency across channels, including breaking news alerts, to protect engagement and limit opt-outs and fatigue.
- Use automation and AI responsibly to scale personalization, content variation, and workflow efficiency, with human review wherever editorial judgment or brand standards are involved.
- Ensure every campaign meets brand, legal, and privacy requirements.
Requirements
- 2+ years of CRM, email, lifecycle, or engagement marketing experience.
- Hands-on experience building and managing campaigns or journeys in Braze or a comparable platform (Iterable, Salesforce Marketing Cloud, Klaviyo, etc.).
- Working knowledge of segmentation, personalization, and lifecycle marketing.
- Familiarity with marketing automation and AI-enabled tools, with sound judgment about where human oversight is needed.
- Ability to interpret performance data and turn it into optimization recommendations focused on engagement and audience growth.
- Strong organizational skills and comfort managing multiple tasks at once.
- Clear communicator who works well with both technical and non-technical partners.
- Working knowledge of SQL or BI tools (Looker, Tableau, etc.) and analytics platforms (GA4, Adobe Analytics).
- Familiarity with CDPs and first-party data concepts.
- Exposure to applying AI to CRM, such as generative tools for message variants or the predictive and optimization features in Braze.
- Familiarity with privacy regulations such as CCPA and CAN-SPAM.
Skills
- Braze
- Connected Content
- Liquid
- SQL
- Looker
- Tableau
- GA4
- Adobe Analytics
- CCPA
- CAN-SPAM
Experience Level
- 2+ years
Salary/Compensations
- $74,000.00-87,000.00 annually
Benefits
- Medical/dental/vision
- Insurance
- 401(k) plan
- Paid time off
About the Company
- FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather.
- FNC has been the most watched television news channel for 20 consecutive years.
- FBN currently ranks among the top business channels on cable.
- Owned by FOX Corporation, FOX News Media reaches 200 million people each month.
Equal Opportunity
- We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
- We will consider for employment qualified applicants with criminal histories consistent with applicable law.