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About the Role

We are seeking a strategic and commercially driven Senior Director, RMN Strategy & Commercialization to help shape the growth and evolution of a leading Retail Media Network (RMN). This role will lead commercialization, go-to-market strategy, sales enablement, and growth initiatives that expand advertiser demand, unlock new revenue opportunities, and strengthen the network's competitive position.

Responsibilities

Lead the development and execution of commercial and go-to-market strategies that accelerate growth and strengthen RMN market positioning.
Develop advertiser value propositions, sales narratives, positioning frameworks, and commercialization strategies across RMN capabilities.
Identify and prioritize endemic and non-endemic advertiser growth opportunities.
Develop recommendations for monetization, activation, and operating models that increase advertiser demand and commercial value.
Translate audience intelligence, first-party data, consumer insights, and market trends into compelling advertiser narratives, customized sales materials, and commercial recommendations.
Develop advertiser opportunity briefs, prospecting frameworks, category growth strategies, and arguments that support revenue growth.
Partner with analytics, audience, and sales teams to create customized presentations, value propositions, and commercial materials that demonstrate advertiser value.
Help sellers connect audience insights, media capabilities, activation opportunities, and measurement solutions to advertiser objectives.
Lead sales enablement initiatives that improve seller effectiveness and support business growth.
Develop seller-facing and advertiser-facing presentations, playbooks, training materials, capability guides, and commercial resources.
Equip sellers with audience insights, value propositions, opportunity assessments, and strategic recommendations that strengthen advertiser conversations.
Establish scalable enablement frameworks, training programs, and guidelines that support long-term commercial success.
Identify and evaluate monetization opportunities, commercial models, and new revenue streams.
Develop recommendations across audience solutions, first-party data, partnerships, channels, and activation capabilities.
Support opportunity sizing, prospect prioritization, pipeline visibility, business-case development, investment planning, and revenue forecasting.
Inform product, roadmap, and commercialization decisions through strategic analysis and growth planning.
Serve as a strategic advisor to senior leadership on commercialization, retail media trends, advertiser growth opportunities, and RMN strategy.
Develop executive presentations, strategic recommendations, and thought leadership that influence business decisions and investments.
Lead cross-functional initiatives across sales, product, analytics, audience, strategy, and marketing teams.
Establish operating processes, governance, and guidelines that improve execution, consistency, and scalability.

Requirements

10+ years of experience in retail media, commercial strategy, digital advertising, consulting, sales enablement, or strategic business growth roles.
Experience within Retail Media Networks (required), commerce media, ad tech, audience intelligence, or digital media environments.
Proven success developing and driving commercialization and go-to-market strategies that drive measurable business growth.
Strong understanding of audience strategy, first-party data, and how insights can be translated into advertiser solutions and revenue opportunities.
Experience crafting advertiser presentations, media kits, battle cards, sales narratives, value propositions, arguments, opportunity assessments, and commercial materials.
Excellent writing, storytelling, and communication skills, with the ability to transform audience intelligence, market insights, and advertiser needs into compelling sales narratives, value propositions, and go-to-market materials.
Familiarity with audience solutions, data monetization, identity, media activation, measurement, analytics, and first-party data applications.
Experience supporting product launches, partnerships, commercialization initiatives, and growth programs.
Agency, consulting, or enterprise strategy experience.
Demonstrated ability to lead complex cross-functional initiatives and influence senior collaborators.
Exceptional critical thinking, leadership, communication, collaborator management, and project management skills.
Highly diligent with exceptional attention to detail and a commitment to delivering high-quality work.
Proactive self-starter who anticipates needs, finds opportunities, and drives outcomes with minimal direction.
Endlessly curious with a desire to understand audience behavior, advertiser challenges, market dynamics, and emerging industry trends.
Client-centric attitude with a passion for solving business challenges and delivering measurable value.
Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Skills

Retail Media Networks
Commerce Media
Ad Tech
Audience Intelligence
Digital Media
Commercial Strategy
Go-to-Market Strategy
Sales Enablement
Strategic Business Growth
Audience Strategy
First-Party Data
Data Monetization
Identity
Media Activation
Measurement
Analytics
Project Management
Critical Thinking
Leadership
Communication
Collaborator Management

Experience Level

Senior Director

Salary/Compensations

USD $153,500.00 - USD $285,100.00/Annually

Benefits

Flexible time off (FTO)
14 paid holidays
Paid sick time
Parental/new child leave
Childcare & elder care assistance
Adoption assistance
Comprehensive health coverage
401(k)
Tuition assistance
Commuter benefits
Professional development
Employee recognition
Charitable donation matching
Health coaching and counseling
Medical coverage
Dental
Vision
Disability
Paid time off

About the Company

Epsilon powers connected marketing by unlocking the full potential of data and identity.
Epsilon is a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services.
Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity.
Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees.
Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers: Act with integrity, Work together to win together, Innovate with purpose, Respect all voices, Empower with accountability.

Equal Opportunity

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants who need accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider qualified applicants with criminal histories for employment in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.