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About the Role
The Brand Deals Growth Strategy team (Commerce & New Formats) focuses on shaping and executing the next wave of commercial growth for Brand Deals on YouTube. This role involves expanding Brand Deals strategy into high-potential commercial opportunity areas and commercializing emerging creator formats. You will size new market opportunities, pilot commercial activations, and translate market insights into actionable product and go-to-market roadmaps.
Responsibilities
- Develop data-driven business cases and market sizing models to expand Brand Deals into new formats and surfaces.
- Conduct competitive landscape audits and synthesize creator, brand, and agency insights to inform strategic positioning.
- Track pilot success metrics, campaign pacing, and ecosystem health, distilling complex datasets into clear executive narratives and leadership recommendations.
- Support the design, launch, and measurement of commercial pilots.
- Build scalable go-to-market playbooks to accelerate adoption across global markets.
- Partner closely with Product Management, YouTube Product Activation, Global Business Organization (GBO/Sales), Marketing, and Regional GTM teams to align on strategy and launch readiness.
Requirements
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in management consulting, corporate strategy, business operations, investment banking, or a strategy/analytics role within the technology, media, or creator economy sectors.
- Experience with data analysis (e.g., using SQL, spreadsheets, or financial modeling) to evaluate business performance, size market opportunities, and build business cases.
- Experience working across matrixed environments (partnering with Product, Sales, Operations, and Marketing) to drive alignment and project momentum.
Skills
- Data analysis
- SQL
- Spreadsheets
- Financial modeling
- Business case development
- Market opportunity sizing
- Business performance evaluation
- Cross-functional collaboration
- Strategic positioning
- Competitive landscape analysis
- Pilot program management
- Go-to-market strategy
- Executive communication
Location
- US
Work Type
- Full-time
Experience Level
- Senior
- 6 years
Education Level
- Bachelor's degree
Salary/Compensations
- $152,000 - $221,000 USD
Benefits
- 15% bonus target
- Equity
- Benefits
About the Company
- At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories.
- We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process.
- Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world.
- We explore new ideas, solve real problems, and have fun — and we do it all together.